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Rosé’s Solo Launch Shines with Billboard Advertising

Rosé, one of the most globally recognized artists after her time with BLACKPINK, has decided to pursue her solo career. For the recent release of her song "APT" in collaboration with Bruno Mars, she leveraged billboards and DOOH as a key part of her promotional strategy.

Outdoor Advertising Strategy for "APT"

The release of "APT" was not only highlighted on digital platforms but also through billboards and other forms of outdoor advertising, reaching thousands of people worldwide. These digital and traditional billboards were placed in strategic locations, generating significant visibility and anticipation for the song's release.

Benefits of Outdoor Advertising in Music Promotion

Rosé’s campaign effectively used billboards to capture public attention. Digital billboards (DOOH), which can be updated in real time, were used in strategic locations like highways and urban centers to maximize visual impact.

Some key advantages of this type of advertising include:

  • Broad reach: Billboards are visible to thousands of people daily, which is crucial for generating anticipation and increasing awareness of the song.
  • Visual impact: Outdoor ads, like billboards, allow for eye-catching visuals, boosting brand recall—in this case, the recall of the artist.

For those wondering about billboard advertising costs, the price of a billboard varies depending on its location. For instance, the cost of a highway billboard or one in high-traffic urban areas can be higher than in less frequented spots.

How Much Does Billboard Advertising Cost?

A common question is: how much does a billboard cost? The cost of billboard advertising can vary based on several factors:

  • Location: A billboard in Toronto can range from $2,000 to $15,000 per month, depending on the area. High-traffic areas, like highways, tend to have higher rates.
  • Duration: The length of time you wish to rent the billboard will impact the cost. Billboards for lease over longer periods often come with discounted rates.
  • Type of billboard: Digital billboards (DOOH) tend to be more expensive than static ones but offer more flexibility in terms of creative content and real-time updates.

If you're interested in billboards for lease in locations like bus stops or transit stations, these can be more affordable and strategic for targeting specific audiences.

Bus Stop and Transit Advertising

In addition to billboards, Rosé’s campaign also utilized bus stop ads and transit shelter advertising. These formats are highly effective in urban areas where people spend a lot of time waiting for public transportation. Some benefits of these ads include:

  • High visibility: Bus stops are located in strategic city spots.
  • Targeted advertising: You can select specific areas of the city to reach your desired audience.

The Importance of DOOH in Outdoor Advertising

The use of DOOH (Digital Out of Home) in Rosé’s campaign was key in creating an interactive experience with the audience. DOOH ads can display video content, such as clips from the "APT" music video, enhancing visual impact. This format is ideal for high-profile campaigns like Rosé and Bruno Mars', where dynamism and versatility are essential.

Conclusion

Rosé’s outdoor advertising campaign for her single "APT" is a great example of how artists can use billboards, DOOH, and other OOH media to maximize visibility and reach a mass audience. The combination of billboards, bus stop ads, and digital media was crucial in maintaining interest and anticipation for the release. If you’ve ever wondered how much does a billboard cost or how outdoor advertising can benefit your brand, this campaign demonstrates the power these media have in promoting products and content in today’s world.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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