Poster Advertising in Canada

Why Posters Work with BM Outdoor

Posters deliver constant visibility where people actually move—commuter corridors, shopping streets, campuses and entertainment districts. With dense placement and smart routing, you’ll build frequency fast and stay top-of-mind across Canadian markets.

Coverage with control: select cities and neighbourhoods mapped to your audience.
Creative clarity: bold layouts and short copy excel at 1–3 second glances.
Omnichannel lift: pair with mobile, social and search for incremental reach and recall.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks for static; digital can start at 1 week.

Creative Specifications

File: PDF/X-1a or AI (outlined fonts)
Resolution: 300 dpi at 10%
Color: CMYK with controlled rich blacks
Bleeds & finishing: as per vendor/site

Best Practices

✔ Simple message (7–10 words)
✔ Large, clear logo
✔ High contrast
✔ Visible CTA (short URL or QR)
✘ Avoid long paragraphs
✘ Avoid thin/light fonts

Format	Best Use Case	Typical Flight
Standard Posters	High-frequency urban corridors, campus & retail zones	4–8 weeks
Transit Posters	Commuter routes & intermodal hubs	4–12 weeks
Point-of-Sale Posters	Retail adjacency & last-mile reminders	2–8 weeks

Step Process

Brief

Markets, dates, budget, goals.

Locations

Selection by traffic & visibility.

Creative

Specs, print & installation.

Launch & Reports

Proof-of-performance each cycle.

Poster Advertising — FAQs

What are the benefits of Poster Advertising with BM Outdoor Media?

24/7 visibility, high-frequency exposure and strategic placements along Canadian commuter routes, retail zones and downtown cores—boosting recognition and cost-efficient reach.

How does pricing for Poster Advertising work in Canada?

Rates vary by market, placement quality, seasonality and duration. We tailor coverage and frequency to your goals to maximize ROI.

How do I book Poster Advertising with BM Outdoor?

We manage end-to-end—planning, location selection, creative specs, production, permits and installation—so your campaign launches on time with consistent quality.

What is the ideal duration for a Poster campaign?

4–8 weeks typically balances cost and recall; multi-flight schedules across quarters build sustained awareness and stronger consideration.

How can I measure the success of my Poster campaign?

We provide impression estimates and audience profiles; add QR/vanity URLs, offer codes and geo-matched digital retargeting for multi-touch attribution and optimization.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

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Phone

+1 (365) 635-5074

Ready to plan your poster route?

We’ll align cities, placements and creative to your goals—then launch on schedule.

Start your plan

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