Outdoor Advertising Insights/Bm Outdoor Canada — October 2025

Insights & Case Studies- Bm Outdoor Canada

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Posts in October 2025

Don’t Hang Up. Hang On. — STAMMA × Iris London
NEW
Don’t Hang Up. Hang On. — STAMMA × Iris London
Oct 23, 2025 Valentina G. 3 min read

A powerful campaign urging patience on phone calls with people who stammer—cinema + online film, DOOH posters, and a clear CTA: Don’t hang up.

Mugler’s Alien Hypersense at Callao City Lights
NEW
Mugler’s Alien Hypersense at Callao City Lights
Oct 23, 2025 Valentina G. 3 min read

A surreal CGI hand bursts from Madrid’s Callao City Lights as Mugler’s Alien Hypersense transforms DOOH into an otherworldly, luminous experience.

BOOST Canada Turns OOH Into Real-Life Movement
NEW
BOOST Canada Turns OOH Into Real-Life Movement
Oct 22, 2025 Valentina G. 4 min read

BOOST and Courage transform billboards into interactive fitness touchpoints—stationary bikes, weight plates, and soccer balls—encouraging Canadians.

McDonald’s UK ‘World Menu Heist’ brings global hits to Britain
NEW
McDonald’s UK ‘World Menu Heist’ brings global hits to Britain
Oct 22, 2025 Valentina G. 4 min read

McDonald’s UK launches ‘World Menu Heist’ with Leo UK—sneaking eight fan-favorite items from around the world into UK & Ireland restaurants.

Ramp ‘CFO for a Day’ Stunt with Brian Baumgartner in Flatiron, NYC
NEW
Ramp ‘CFO for a Day’ Stunt with Brian Baumgartner in Flatiron, NYC
Oct 21, 2025 Valentina G. 3 min read

In a bold B2B marketing stunt, Ramp installed a glass fishbowl office in NYC’s Flatiron district where Kevin from The Office live-streams himself doing ‘expense reports.

Dove #ChangeTheCompliment — Day of the Girl
NEW
Dove #ChangeTheCompliment — Day of the Girl
Oct 21, 2025 Valentina G. 4 min read

On Oct 11, 2025, Dove launches a global campaign to #ChangeTheCompliment—shifting praise toward character, talent, and achievements to build real confidence in girls.

Chat to your GP, Not ChatGPT
NEW
Chat to your GP, Not ChatGPT
Oct 20, 2025 Valentina G. 3 min read

When AI meets health misinformation, our reactive OOH campaign reminds people: for trusted advice, always talk to your GP — not ChatGPT.

Pride & Prejudice by Audible: Paint + Embroidery on the Street
Pride & Prejudice by Audible: Paint + Embroidery on the Street
Oct 17, 2025 Valentina G. 3 min read

A new chapter in process: for Audible’s Pride & Prejudice, we blended hand-painted artwork with hand-stitched lettering.

Uber ‘There Are Drivers in Your Area’ Targets U.S.
Uber ‘There Are Drivers in Your Area’ Targets U.S.
Oct 17, 2025 Valentina G. 4 min read

Mother New York and director Michael Spiccia craft a cinematic, suburb-focused platform for Uber—bridging everyday moments.

Montblanc Panorama Express: Landmark OOH in Shanghai
Montblanc Panorama Express: Landmark OOH in Shanghai
Oct 16, 2025 Valentina G. 4 min read

WPP Media and Montblanc launch #LetsWrite 2025 with a cinematic takeover on West Nanjing Road and Sanlitun—starring Jing Boran and Xin Zhilei.

ROSALÍA Teases ‘LUX’: OOH Sightings in NYC & Madrid
ROSALÍA Teases ‘LUX’: OOH Sightings in NYC & Madrid
Oct 16, 2025 Valentina G. 3 min read

New ‘LUX’ era is taking shape: handwritten ‘Berghain’ notes, “LUX = LOVE,” trademark filing, and Spotify-branded OOH appearing in New York and Madrid.

HOKA Mafate X Launch: Desert-in-Manhattan OOH/Experiential
HOKA Mafate X Launch: Desert-in-Manhattan OOH/Experiential
Oct 15, 2025 Valentina G. 3 min read

HOKA brought the desert to Manhattan with a 48-hour immersive experience — climate control, native flora, and an infinite Unreal Engine.

OREO x BABYMONSTER Reimagine ‘Twist, Lick, Dunk’
OREO x BABYMONSTER Reimagine ‘Twist, Lick, Dunk’
Oct 15, 2025 Valentina G. 3 min read

OREO partners with K-pop group BABYMONSTER to remix its ritual into ‘Twist, Lick, Dance’—a multi-market film, outdoor, and social campaign.

Louis Vuitton & Exhibition French Heritage Meets China
Louis Vuitton & Exhibition French Heritage Meets China
Oct 14, 2025 Valentina G. 3 min read

Eight immersive showrooms reimagine Louis Vuitton’s history—blending French heritage with Chinese design. The exhibition sparked 1.3B+ Weibo views in 2022 OOH.

Uber Showcats: Pop-Up Pet Adoption by Uber
Uber Showcats: Pop-Up Pet Adoption by Uber
Oct 14, 2025 Valentina G. 3 min read

Uber and Best Friends Animal Society launched ‘Uber Showcats’—a pop-up adoption event in NYC, LA, featuring kittens, and Swift-inspired merch.

Tetris x Red Bull: Playable Bus Shelters
Tetris x Red Bull: Playable Bus Shelters
Oct 13, 2025 Valentina G. 3 min read

Red Bull and Tetris transform bus shelters into street-level gaming zones—turning DOOH into a live, brand experience.

Victoria’s Secret Fashion Show — Countdown in NYC
Victoria’s Secret Fashion Show — Countdown in NYC
Oct 13, 2025 Valentina G. 3 min read

The city never sleeps… and neither does the countdown. Watch LIVE Oct 15, 7PM ET in all platforms.

Only Murders in the Building Streaming Worldwide
Only Murders in the Building Streaming Worldwide
Oct 10, 2025 Valentina G. 3 min read

The Arconia pops up in OOH around the world as ‘Only Murders in the Building’ streams globally — on Hulu in the US.

The Weeknd — Stockholm Takeover: Strawberry Arena x3
The Weeknd — Stockholm Takeover: Strawberry Arena x3
Oct 10, 2025 Valentina G. 3 min read

To celebrate The Weeknd’s only Nordic shows in 2026, we teamed up with ASPACE and Fasadprojektion to light up a façade on Birger Jarlsgatan.

Domino’s Puts the “mmm” in Dommmino’s: Brand Refresh
Domino’s Puts the “mmm” in Dommmino’s: Brand Refresh
Oct 09, 2025 Valentina G. 3 min read

Domino’s debuts a playful, modern identity—Cravemark, new jingle by Shaboozey, hotter colors, revamped packaging, and refreshed app/website.

Selleys ‘If You Can Take It, It’s Yours’ Billboard
Selleys ‘If You Can Take It, It’s Yours’ Billboard
Oct 09, 2025 Valentina G. 3 min read

Selleys tests Liquid Nails by gluing real objects to a billboard and daring Aussies to take them—none succeed, proving the brand’s claim: If it’s Selleys, it works.

Burberry Goddess Transforms North Bund Skyline
Burberry Goddess Transforms North Bund Skyline
Oct 08, 2025 Valentina G. 3 min read

Burberry turns Shanghai’s North Bund into a stage for Goddess—a fragrance blending strength, confidence, and kindness through immersive OOH storytelling.

Fuze Tea’s 3D Takeover at Grote Markt, The Hague
Fuze Tea’s 3D Takeover at Grote Markt, The Hague
Oct 08, 2025 Valentina G. 3 min read

JCDecaux enhanced street furniture with fruity 3D elements and on-the-go sampling, turning The Hague’s Grote Markt into a refreshing Fuze Tea moment.

Coca-Cola ‘Made By’ in Belgium: Giant Posters
Coca-Cola ‘Made By’ in Belgium: Giant Posters
Oct 07, 2025 Valentina G. 3 min read

Coca-Cola Belgium goes giant and local with its ‘Made By’ campaign, using premium Giant Posters to amplify nearly a century of local roots.

EVOO Popcorn Goes Big in New York City
EVOO Popcorn Goes Big in New York City
Oct 07, 2025 Valentina G. 2 min read

EVOO Popcorn pops up in NYC with a larger-than-life stand, inviting New Yorkers to taste their signature popcorn.

Faber-Castell: Erasing is Creating
Faber-Castell: Erasing is Creating
Oct 06, 2025 Valentina G. 3 min read

Faber-Castell and DAVID present ‘Erasing is Creating’, an ingenious minimalist OOH campaign celebrating the power of creativity and simplicity.

McDonald’s China: We Love to See You Play
McDonald’s China: We Love to See You Play
Oct 06, 2025 Valentina G. 3 min read

Eva Cremers and Jelly craft a Children’s Day world for McDonald’s China—menu, packaging, pop-ups, merch, and a Leo Burnett TV spot.

OpenAI Global Brand Campaign for ChatGPT
OpenAI Global Brand Campaign for ChatGPT
Oct 03, 2025 Valentina G. 3 min read

OpenAI’s first global ChatGPT brand campaign shows real-life use: cooking, training, travel planning, and more.

Firefox Glow Mural Berlin
Firefox Glow Mural Berlin
Oct 03, 2025 Valentina G. 3 min read

Hand-painted Firefox mural with glow cats and memes shines next to Berlin’s East Side Gallery.

Canva’s ‘Brandwagon’ World Tour meets OOH
Canva’s ‘Brandwagon’ World Tour meets OOH
Oct 02, 2025 Valentina G. 3 min read

Canva launches a rolling billboard across the U.S. with 250+ events, a new Design School, and the goal of training 1 million people in design—turning marketing into real skills.

Snapchat celebrates student connections with ‘Say it in a Snap’
Snapchat celebrates student connections with ‘Say it in a Snap’
Oct 02, 2025 Valentina G. 3 min read

Snapchat marks the start of uni life with its ‘Say it in a Snap’ OOH campaign, created with students and featuring a Nando’s UK & IRE partnership for Freshers Week.

Tata Coffee Gold: 3D Aroma-Anamorphic Experience in New Delhi
Tata Coffee Gold: 3D Aroma-Anamorphic Experience in New Delhi
Oct 01, 2025 Valentina G. 3 min read

On International Coffee Day, Tata Coffee Gold debuts a one-of-a-kind 3D aroma-anamorphic installation at Select CITYWALK.

Friend: AI Device and Massive OOH in NYC
Friend: AI Device and Massive OOH in NYC
Oct 01, 2025 Valentina G. 4 min read

Friend, the AI startup, invests $1M+ in NYC OOH with 1,000 subway posters and 130 urban assets. The campaign sparks debate over privacy, surveillance, and the role of AI companions.



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