LEGO x Nike: OOH as a Playground
In Shanghai, LEGO and Nike built “The Playground,” an experiential OOH activation where kids play, climb, and live the brand.
In Shanghai, LEGO and Nike built “The Playground,” an experiential OOH activation where kids play, climb, and live the brand.
Buondi Coffee and JCDecaux PT turned street furniture into playable pianos at NOS Alive, inviting festival-goers to create their own music.
LEGO launches “Never Stop Playing” with Tom Holland, blending creativity, music, and imagination to show play has no age limits.