Insights & Case Studies- Bm Outdoor Canada

Calm’s “Greenscapes” concept combines artificial photosynthesizing plants with nature soundscapes to address urban mental health challenges.

Coca-Cola’s “Time for a Coke” campaign transforms UK cities and Premier League stadiums into immersive football emotion-driven OOH environments.

Clash of Clans reimagines Netflix’s password-sharing restrictions through a gaming activation where players raid Netflix-themed clans for streaming rewards.

IKEA Sweden’s “FRAKTA Point-Of-You” campaign transforms the iconic blue bag into a recurring visual frame for outdoor storytelling.

Joe & The Juice launches its Spicy Caesar sandwich with a bold OOH campaign that subverts the traditional Caesar to drive attention and trial.

Tourisme Montréal launches a reality TV-inspired campaign with Cossette, turning the city into a summer experience driven by emotion and storytelling.

Canva launches “The Thing That Makes Anything A Thing,” using a surreal squirrel movement and OOH stunt to show how ideas can scale into culture.

Tim Hortons launches a hyper-local campaign in Canada, reinforcing its role as the country’s go-to hot drink through contextual OOH storytelling.

Coca-Cola’s “Zero Pressure Connections” campaign reimagines dating for Gen Z by replacing superficial app culture with low-stakes real-life lunch meetups.

Uber returns to airports with its “You’re Almost There” campaign, evolving from humor to emotion through minimalist OOH storytelling.

British Airways launches “Everything’s Better with a British Accent,” transforming NYC subway spaces into immersive brand experiences.

Mondelēz launches RITZ Drizzled Minis with a striking OOH transit shelter that visually blends sweet and salty through immersive design.