Insights & Case Studies- Bm Outdoor Canada

Tango has revived its iconic “You’ve Been Tango’d” campaign for a new generation with an OOH rollout spanning shopping centres, wrapped buses and additional media placements.

Goodwipes and Quan Media Group launched a scented billboard on Abbott Kinney Boulevard, combining OOH, sampling, and experiential marketing.

Corona’s "Sun Shadows" campaign transformed the setting sun into a living billboard using real shadows, chalk outlines, and perfect timing to celebrate outdoor living.

Valor Pest Solutions, OUTFRONT and Soft Signs 3D transformed a traditional Plymouth billboard into an immersive pest-control scene featuring graffiti and oversized inflatable extensions.

Pura and Calm have brought the Scents of Calm Collection to Chelsea Market in New York through a digital OOH campaign supported by Wilkins Media.

Kibon’s Cremosissimo guerrilla campaign transforms a flat poster into a three-dimensional waffle cone using a clever folded corner, proving how simple design can create memorable OOH experiences.

Belvoir Farm and Joint launched their first TV campaign together, celebrating the brand’s refusal to compromise on ingredients, craft and taste across TV, OOH, radio, podcasts and social.

McDonald’s France and TBWA\\Paris launched an outdoor campaign proving that every occasion—good or bad—is a reason to enjoy a McFlurry, Sundae or Milkshake.

adidas brought the FIFA World Cup 2026 conversation into New York with a giant Lamine Yamal silhouette sailing across the Hudson River, turning the Manhattan skyline into a high-impact sports marketing stage.

DKNY Fragrances launched an outdoor advertising campaign in Madrid for its new Be Delicious Latte collection, transforming JCDecaux bus shelters into elegant urban showcases produced and installed by ALIUM.

Aer Lingus celebrates its 90th anniversary with a powerful outdoor campaign featuring intimate photography of reunions, highlighting its role in connecting Ireland to the world.

Denny’s Canada celebrates Canada Day with a bold billboard campaign that reinforces its Canadian ownership while introducing its refreshed 2026 brand identity.

PetSure partnered with An Idea World to launch Ruff ‘n’ Tumble and 9Lives, two accident-only pet insurance brands using humorous campaigns about fearless pets and expensive vet bills.

A digital billboard in Times Square highlights the enduring power of large-format OOH advertising in one of the world’s most visible commercial environments.