Insights & Case Studies- Bm Outdoor Canada

McDonald’s launches a trading card campaign with Leo UK, blending nostalgia, gaming culture, and digital collectibles.

Premier Inn launches a nationwide campaign with Leo UK, using OOH to position consistency as a key differentiator.

Snickers launches a new OOH campaign across Europe with AMV BBDO, visualizing hunger through bold alter-ego transformations.

Saturday Night Live UK debuts with a fast-paced OOH campaign across London, aligning outdoor media with the rhythm of live entertainment.

Spotify and Disney revive Hannah Montana with a 20th anniversary campaign, blending nostalgia, streaming strategy, and a new generation of listeners.

STOCKED launches its first OOH campaign to reposition frozen food as high-quality and desirable, supporting its expansion into Waitrose & Partners.

Heineken launches “The Night Before” during IRONMAN 70.3 Puerto Rico, blending experiential and OOH to redefine pre-race rituals with Heineken 0.0.

Olivia Rodrigo sparks speculation with a “LOVE” mural in Los Ángeles and a curated Spotify playlist, hinting at a new musical era.

Nespresso launches “Vertuo World,” a global campaign led by Dua Lipa, blending coffee culture with modern creativity.

Stella Artois removes its iconic label for St Patrick’s Day, turning bottles green in a minimalist OOH campaign.

David’s positions its protein ice cream around a clear consumer need, showing how strong product-market fit simplifies marketing and messaging.

Mad Youth Organise launches a provocative OOH campaign in London, reframing tech advertising to highlight youth mental health.

HP prints a billboard live in Clapham London using 319 A4 sheets, showcasing Smart Tank printers and refillable ink performance.

Warburtons transforms Baker Street Station into “Bakers Street” with announcements voiced by Morgan Freeman for its 150th anniversary.

Airalo launches “Internet Responsibly” in Temple Bar Dublin for St Patrick’s Day, turning pubs into real-time reminders about digital behavior.

Lidl installs a giant inflatable croissant in Antwerp, bringing its bake-off campaign to life with bold OOH.

McDonald\'s and TBWA\\Spain introduce a limited-edition hoodie with hidden offers revealed by cutting patches, redeemable through the MyMcDonald’s App.

Tesco transformed a billboard at King’s Cross Station into a giant tulip display, letting commuters pick free flowers ahead of Mother’s Day.

Heinz plays with Oscars campaign culture on Sunset Boulevard by celebrating Wagner Moura with a billboard referencing a viral Brazilian.

Uber launches a targeted OOH campaign in Hollywood during the Academy Awards weekend to promote rides for partygoers.

A nationwide OOH campaign across Australia captures 100 authentic everyday moments photographed in real towns and cities, created with Droga5 ANZ.

KFC celebrates its legendary secret recipe with the “K=FC²” campaign, blending Colonel Sanders and Albert Einstein.

Marvel Studios promotes Daredevil: Born Again Season 2 with “Missing/Wanted” posters across Metropolitan Transportation Authority.

McDonald\'s launches a minimalist OOH campaign that uses scattered fry patterns to illustrate a universal truth: everyone wants to steal a fry.

Canadian Film Fest launches the “Eyeballs Up” campaign created by Ogilvy Canada to encourage audiences to rediscover original Canadian cinema.

Capcom promotes Resident Evil: Requiem with a large-scale OOH building installation in Paris.

Sprite and NBA launch a multi-city campaign using retail, in-venue activations and large-scale OOH to place the brand at the center of the basketball fan journey.

Warner Bros. Discovery launched a high-impact OOH, DOOH and radio campaign in Dublin to promote the release of the film The Bride!.

A new out-of-home campaign from Cadbury highlights everyday acts of generosity through minimalist photography.

Levi Strauss & Co. launches its first 2026 branding campaign across major U.S. cities with high-impact OOH.

Warner Music Benelux promoted Bruno Mars’ album The Romantic with a participatory OOH installation in Amsterdam.

Telstra launches a sequel to its “Wherever We Go” campaign, bringing the viral Telstrut into handcrafted OOH installations.

McDonald’s UK and Leo UK launch Camera Rolls, a multi-channel campaign built on real fan phone galleries.

Skittles launches ‘Irritate the Rainbow,’ a minimalist OOH campaign by adam&eveTBWA featuring deliberately imperfect candy patterns.

Apple launches billboards across North America and Latin America featuring Dua Lipa shot on iPhone Air.

Oakland deploys digital billboards celebrating Alysa Liu’s historic gold medals from the 2026 Olympics.

Coca-Cola activated bold OOH creative in high-indexing Hispanic neighborhoods across the U.S., reflecting growing World Cup interest and bringing tournament energy into local communities.

Ocean Spray’s “Drink Different” OOH campaign, created by The Reactor, launched across Australia and New Zealand to reposition.