Insights & Case Studies- Bm Outdoor Canada

Twitter’s Valentine’s Day OOH campaign proved that the internet’s chaotic humor could become powerful outdoor advertising—no CGI.

A minimalist Valentine’s Day billboard concept using Netflix love scene timestamps proves that restraint can be more powerful.

Burger King France launches “Sorry My Friend” in the Paris metro, positioning its Baby Burgers as the most reliable friends.

Billboards across Toronto confirm Drake’s upcoming collaboration with McDonald’s and OVO, with a menu launch reportedly set for February 17.

Air Canada’s Fly the Flag campaign takes over Yonge & Dundas during the Olympic moment, aligning national pride.

Valentine’s Day 2026 transformed billboards, bus shelters and city corners into bold love stories.

Bruno Mars sets a new Live Nation record as The Romantic Tour sells 2.1 million tickets in a single day across North America.

A creative concept imagined by Emanuele Morelli explores a fictional crossover between Duolingo and Jacquemus.

McDonald’s launches “Horizontal Breakfast,” a playful OOH and film campaign that flips its ads sideways to capture the post-Super Bowl morning.

Nike and Wieden+Kennedy Portland launch “Born to Beat the Odds,” a large-scale OOH campaign in Mumbai that brings cricket.

Deloitte has expanded its long-term partnership with McLaren into a global motorsport sponsorship, using F1, IndyCar and OOH.

Uber launched its Milano-Cortina 2026 Winter Olympics sponsorship with a citywide OOH takeover in Milan, featuring Olympic mascots.

Taylor Swift’s promotional blitz for The Life of a Showgirl includes a high-impact outdoor billboard in New York’s Times Square.

Netflix transforms Amsterdam Central Station into the world of Bridgerton with a high-impact digital out-of-home takeover.

Charli XCX promotes her A24 mockumentary The Moment with a bold green wall in Shoreditch that reads “this is movie promo btw,”

McDonald’s UK relaunches its Wraps with “All Flavour, No Mess,” a fashion-forward campaign timed to London Fashion Week.

Waitrose debuts its new brand platform with The Gastronaut, a cinematic campaign that turns food into an emotional journey.

Absolut and TABASCO introduce a spicy vodka that blends global brand heritage with Mexico’s love for bold flavors.

McDonald’s Netherlands uses real data from Have I Been Pwned to highlight the risks of predictable passwords, turning Change Your Password.