Insights & Case Studies- Bm Outdoor Canada

A24’s marketing for Marty Supreme breaks from traditional film promotion—using moments, spectacle, and Timothée Chalamet’s presence to build cultural.

JBL teams up with Benson Boone and Martin Garrix on a bold, multi-market OOH campaign that visually amplifies sound, culture, and a generation made.

Oakley launches Vanguard glasses powered by Meta AI with a high-impact OOH campaign starring Kylian Mbappé and Sydney McLaughlin-Levrone—where it collide.

At SEA Games 33, Nestlé MILO and Ogilvy Vietnam launch ‘See Games Equal’, a campaign that gives overlooked sports equal visibility by turning MILO’s.

A student campaign for DoorDash flips the script by embracing uncomfortable real-life moments—where food becomes relief, not indulgence—through raw craft.

Warner Bros. Discovery and TikTok teamed up to launch the Supergirl teaser trailer, turning TS2 into a high-energy, social-first moment that amplified.

Cadbury and VCCP win the Eurobest Grand Prix by turning packaging into the creative idea itself. ‘Made to Share’ solved a real-life problem, drove sales.

Parq Casino and Full Punch break casino advertising clichés by capturing raw, spontaneous moments of winning—turning real human joy into high-impact OOH.

Avatar: Fire and Ash marks a bold new chapter in the saga, transforming Place de la Monnaie into an elemental OOH spectacle during Winter Wonders.

Red Wing Shoe Co. proves craftsmanship still matters with a hand-built billboard made from wood and leather—an OOH statement that mirrors how its boots are made.

Coca-Cola Australia unveils a new creative look for the Kings Cross Coke Sign with ‘On the Steps’, a tribute to human connection shot by photographer Sam Ferris.

In Pakistan—where women’s participation in sports is heavily restricted—Pepsi’s ‘It’s Your Turn Now’ billboard takes a bold stand, empowering.

Revlon and Horizon Media turned the winter chill into a warm beauty moment with a Black Friday pop-up offering free color-match sessions. The activation proved.

Subway UK & Ireland launches scratch-and-sniff billboards with BUILDHOLLYWOOD, inviting passers-by to smell its new stuffing-topped bread for the Ultimate Festive Sandwich.

A bold 3D stunt in Shoreditch shows a bike smashed into a wall-sized helmet, delivering Endura’s safety message: ‘Don’t Be a Helmet. Wear One.

GUT Miami and PepsiCo Foods unveil SIMPLY NKD™: Doritos and Cheetos reborn without dyes or artificial flavors, celebrated through Renaissance-art.

The LEGO Botanicals ‘Le Florist’ truck brings a mobile flower shop and hands-on workshops to 10 locations across 6 countries—putting bricks in hand and connections in bloom.

In partnership with WallDecaux, NYX wrapped a Düsseldorf tram shelter and embedded a working claw machine—letting travellers win free ‘Crazy Lift’ eyebrow glue samples.

At Hollywood & Vine, Disney+ launched a live water-filled billboard for Percy Jackson and the Olympians Season 2, syncing real fountains, mist.

Sky Cinema ROI taps the ‘Movies Make Christmas’ platform with a Christmas campaign built around iconic movie moments, large-scale OOH, and added value.

This Christmas, Aperol lights up the season with a festive outdoor activations campaign, bringing warmth, color and holiday spirit to the streets.

Domino’s Spain unveils a striking, text-free OOH campaign showing its delivery rider giving a lift to a Coca-Cola worker — a simple visual metaphor.

Dunkin’ brings festive energy to Times Square with ‘Holidays Run on Dunkin’,’ featuring massive 3D Munchkins across three iconic digital spectaculars.

Westfield and AKQA extend their festive ‘Creatures of Christmas’ campaign with Disney’s Stitch, bringing playful chaos and holiday cheer across Australia.

With 1 in 3 French people owning a dog, McDonald’s France introduces Happy Doggy—the first McDonald’s toy collection designed for dogs, celebrating.

Sephora Canada and Courage launch a national holiday campaign turning real consumer wishlist submissions into large-format OOH in Toronto, Vancouver.

For its 25th anniversary, StopAccidentes launches a powerful OOH campaign highlighting how fictional deaths stay in our minds, while real road fatalities.

Lowkey and FATSO BRANDS push back against Black Friday’s discount chaos with Deep Brew, a limited-run 85% cocoa bar printed in kelp ink and launched.