Insights & Case Studies- Bm Outdoor Canada

Sprite and NBA launch a multi-city campaign using retail, in-venue activations and large-scale OOH to place the brand at the center of the basketball fan journey.

Warner Bros. Discovery launched a high-impact OOH, DOOH and radio campaign in Dublin to promote the release of the film The Bride!.

A new out-of-home campaign from Cadbury highlights everyday acts of generosity through minimalist photography.

Levi Strauss & Co. launches its first 2026 branding campaign across major U.S. cities with high-impact OOH.

Warner Music Benelux promoted Bruno Mars’ album The Romantic with a participatory OOH installation in Amsterdam.

Telstra launches a sequel to its “Wherever We Go” campaign, bringing the viral Telstrut into handcrafted OOH installations.

McDonald’s UK and Leo UK launch Camera Rolls, a multi-channel campaign built on real fan phone galleries.

Skittles launches ‘Irritate the Rainbow,’ a minimalist OOH campaign by adam&eveTBWA featuring deliberately imperfect candy patterns.

Apple launches billboards across North America and Latin America featuring Dua Lipa shot on iPhone Air.

Oakland deploys digital billboards celebrating Alysa Liu’s historic gold medals from the 2026 Olympics.

Coca-Cola activated bold OOH creative in high-indexing Hispanic neighborhoods across the U.S., reflecting growing World Cup interest and bringing tournament energy into local communities.

Ocean Spray’s “Drink Different” OOH campaign, created by The Reactor, launched across Australia and New Zealand to reposition.