Insights & Case Studies- Bm Outdoor Canada

ASICS launches a European OOH campaign celebrating the micro moments of running, shifting focus from performance to mindset.

Brands are creating AI-generated billboard concepts to tap into Coachella’s cultural moment, turning speculative OOH into viral social content.

Back Market’s “Downgrade Now” campaign challenges upgrade culture through OOH and integrated media, positioning refurbished tech as a human alternative.

A conceptual OOH revival of Coca-Cola’s iconic “BRRRR” asset explores how minimalism and memory can outperform branding in modern advertising.

The Devil Wears Prada 2 transforms LA streets and JFK Airport into fashion runways through a high-impact OOH campaign ahead of its theatrical release.

Scent Beauty partners with Sabrina Carpenter on a bus OOH campaign that blends celebrity, scent marketing and mobile media.

Burger King challenges traditional sports narratives with an OOH campaign in Belgium that encourages marathon runners to quit and celebrate participation.

Princess Polly uses desert billboards to create high-impact fashion OOH moments, blending culture, location and social amplification.

The Michael biopic campaign transforms OOH into live experiences, blending street performances and DJ-led billboards to immerse audiences in Michael Jackson’s legacy.

Pepsi introduces Wild Cherry & Cream with a bold 3D billboard, using dimensional OOH to amplify product visibility and cultural impact.

Jeep reinforces Wrangler’s off-road leadership through a minimalist OOH campaign that contrasts real capability against superficial SUV positioning.

Unibet launches a France-wide campaign celebrating the emotional and universal power of sport through TV, print and digital media.

Marmite launches a UK print and OOH campaign to reposition its use beyond breakfast, leveraging visual storytelling and cultural insight.

Microsoft promotes Copilot through an integrated OOH and media campaign that positions AI as supportive, not intrusive, across everyday work tools.

HBO promotes Euphoria with a bold OOH billboard asking “ready for a religious experience?”

McDonald’s launches “Global World Menu Heist,” a campaign bringing international menu items to Europe through a narrative-led rollout.

Dove challenges algorithm-driven beauty norms with “The Beauty Machine,” an OOH installation in Waterloo Station.

Prime Video promotes the final season of The Boys with disruptive OOH billboards amplifying chaos in public space.

IAMS transforms airport baggage claim into a humorous OOH activation highlighting pet digestive health benefits.

KATSEYE teases its Coachella debut with a striking desert billboard reinterpreting the Mona Lisa, blending art and pop culture.