Insights & Case Studies- Bm Outdoor Canada

A powerful campaign urging patience on phone calls with people who stammer—cinema + online film, DOOH posters, and a clear CTA: Don’t hang up.

A surreal CGI hand bursts from Madrid’s Callao City Lights as Mugler’s Alien Hypersense transforms DOOH into an otherworldly, luminous experience.

BOOST and Courage transform billboards into interactive fitness touchpoints—stationary bikes, weight plates, and soccer balls—encouraging Canadians.

McDonald’s UK launches ‘World Menu Heist’ with Leo UK—sneaking eight fan-favorite items from around the world into UK & Ireland restaurants.

In a bold B2B marketing stunt, Ramp installed a glass fishbowl office in NYC’s Flatiron district where Kevin from The Office live-streams himself doing ‘expense reports.

On Oct 11, 2025, Dove launches a global campaign to #ChangeTheCompliment—shifting praise toward character, talent, and achievements to build real confidence in girls.

When AI meets health misinformation, our reactive OOH campaign reminds people: for trusted advice, always talk to your GP — not ChatGPT.

A new chapter in process: for Audible’s Pride & Prejudice, we blended hand-painted artwork with hand-stitched lettering.

Mother New York and director Michael Spiccia craft a cinematic, suburb-focused platform for Uber—bridging everyday moments.

WPP Media and Montblanc launch #LetsWrite 2025 with a cinematic takeover on West Nanjing Road and Sanlitun—starring Jing Boran and Xin Zhilei.

New ‘LUX’ era is taking shape: handwritten ‘Berghain’ notes, “LUX = LOVE,” trademark filing, and Spotify-branded OOH appearing in New York and Madrid.

HOKA brought the desert to Manhattan with a 48-hour immersive experience — climate control, native flora, and an infinite Unreal Engine.

OREO partners with K-pop group BABYMONSTER to remix its ritual into ‘Twist, Lick, Dance’—a multi-market film, outdoor, and social campaign.

Eight immersive showrooms reimagine Louis Vuitton’s history—blending French heritage with Chinese design. The exhibition sparked 1.3B+ Weibo views in 2022 OOH.

Uber and Best Friends Animal Society launched ‘Uber Showcats’—a pop-up adoption event in NYC, LA, featuring kittens, and Swift-inspired merch.

Red Bull and Tetris transform bus shelters into street-level gaming zones—turning DOOH into a live, brand experience.

The city never sleeps… and neither does the countdown. Watch LIVE Oct 15, 7PM ET in all platforms.

The Arconia pops up in OOH around the world as ‘Only Murders in the Building’ streams globally — on Hulu in the US.

To celebrate The Weeknd’s only Nordic shows in 2026, we teamed up with ASPACE and Fasadprojektion to light up a façade on Birger Jarlsgatan.

Domino’s debuts a playful, modern identity—Cravemark, new jingle by Shaboozey, hotter colors, revamped packaging, and refreshed app/website.

Selleys tests Liquid Nails by gluing real objects to a billboard and daring Aussies to take them—none succeed, proving the brand’s claim: If it’s Selleys, it works.

Burberry turns Shanghai’s North Bund into a stage for Goddess—a fragrance blending strength, confidence, and kindness through immersive OOH storytelling.

JCDecaux enhanced street furniture with fruity 3D elements and on-the-go sampling, turning The Hague’s Grote Markt into a refreshing Fuze Tea moment.

Coca-Cola Belgium goes giant and local with its ‘Made By’ campaign, using premium Giant Posters to amplify nearly a century of local roots.

EVOO Popcorn pops up in NYC with a larger-than-life stand, inviting New Yorkers to taste their signature popcorn.

Faber-Castell and DAVID present ‘Erasing is Creating’, an ingenious minimalist OOH campaign celebrating the power of creativity and simplicity.

Eva Cremers and Jelly craft a Children’s Day world for McDonald’s China—menu, packaging, pop-ups, merch, and a Leo Burnett TV spot.

OpenAI’s first global ChatGPT brand campaign shows real-life use: cooking, training, travel planning, and more.

Hand-painted Firefox mural with glow cats and memes shines next to Berlin’s East Side Gallery.

Canva launches a rolling billboard across the U.S. with 250+ events, a new Design School, and the goal of training 1 million people in design—turning marketing into real skills.

Snapchat marks the start of uni life with its ‘Say it in a Snap’ OOH campaign, created with students and featuring a Nando’s UK & IRE partnership for Freshers Week.

On International Coffee Day, Tata Coffee Gold debuts a one-of-a-kind 3D aroma-anamorphic installation at Select CITYWALK.

Friend, the AI startup, invests $1M+ in NYC OOH with 1,000 subway posters and 130 urban assets. The campaign sparks debate over privacy, surveillance, and the role of AI companions.