Why choose Column Advertising with BM Outdoor Media?

Columns offer iconic, 360° visibility at pedestrian pace—perfect for downtown cores, cultural districts and transit hubs.

What’s the minimum term for Column Advertising?

The minimum term is 4 weeks. Longer flights build recognition and neighborhood share of voice.

How do I book Column placements?

We curate site lists, secure premium faces, manage creative specs, production, permits and installation, and deliver proof-of-performance.

How do we measure success?

Impression estimates based on audited flow; add QR/short URLs, offer codes and geo-matched digital retargeting for attribution.

Column Advertising in Canada | BM Outdoor Media

Why Columns Work with BM Outdoor

Street columns provide wrap-around visibility at pedestrian pace—ideal for downtown shopping streets, cultural corridors and transit gateways. With static and digital options, your message stands out day and night.

360° impact: visibility from every approach angle.
Neighborhood precision: place columns near venues, retail and transit.
Static & digital: backlit posters or dynamic dayparted rotations.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks (recomendado 4–8+ semanas).

Creative Specifications

File: PDF/X-1a or AI (outlined fonts)
Resolution: 300 dpi at 10%
Color: CMYK with controlled rich blacks
Finishing: Backlit stock / trims per operator; digital specs on request

Best Practices

✔ Short headline (7–10 words)
✔ High contrast & bold logo
✔ Clear CTA (QR/short URL)
✘ Avoid dense copy or fine details
✘ Avoid thin/light fonts

Format	Best Location	Typical Flight
Static Backlit Column	Retail streets & cultural districts	4–12 weeks
Digital Column	Downtown cores & transit gateways	1–8 weeks (min 4 weeks recommended)
Column Takeover / Domination	Event zones & venue approaches	4–12 weeks

Step Process

Brief

Markets, dates, budget, goals.

Locations

Select columns by flow & venue/retail proximity.

Creative

Specs, print & installation (static/digital).

Launch & Reports

Proof-of-performance each cycle.

Column Advertising — FAQs

Why choose Column Advertising with BM Outdoor?

Iconic street furniture provides 360° visibility at pedestrian pace near retail, venues and transit.

How is pricing defined?

By market, footfall/traffic, static vs digital, illumination and term length.

Minimum term?

4 weeks minimum across formats.

How do I book?

We manage site lists, specs, production, installation and permits, then deliver PoP photos.

How do we measure results?

Impression estimates plus optional QR/short URLs, offer codes and geo-matched retargeting.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

Open in Google Maps

Phone

+1 (365) 635-5074

Ready to plan your column campaign?

We’ll align districts, columns and creative to your goals—then launch on schedule.

Start your plan

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