How is stadium and arena advertising priced in Canada?

Pricing depends on market, team/league, event calendar, format, and seasonality. We balance reach, frequency and game-day attendance to meet your KPIs.

How do I book stadium or arena placements?

We coordinate inventory holds, approvals with venues/teams, production specs, installation and flight schedules aligned to fixtures or tour dates.

What campaign duration works best?

4–12 weeks across home games maintains continuity; for tours or one-off events, we optimize around the show window with pre/post exposure.

How do we measure success in stadiums and arenas?

We use attendance-based impressions, dwell-time zones, QR or short URLs, promo codes, and social amplification to assess lift and optimize creatives.

Stadium & Arena Advertising in Canada

Why Stadiums & Arenas Work with BM Outdoor

Live sports and concerts concentrate passionate audiences and repeat exposures—from entry plazas to concessions and the seating bowl. With smart placement and creative built for distance, your brand steals the spotlight at the moments fans care most.

Premium visibility: LED ribbons, center-hung, concourses and gates.
Event-driven reach: high attendance and shareable brand moments.
Omnichannel lift: extend with social, mobile and retargeting around venues.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks for static; digital can start at 1 week (subject to event calendar).

Creative Specifications

File: PDF/X-1a or AI (outlined fonts)
Resolution: 300 dpi at 10%
Color: CMYK with controlled rich blacks
Bleeds & finishing: as per venue/vendor guidelines

Best Practices

✔ Simple message (7–10 words)
✔ Large, clear logo
✔ High contrast for long sightlines
✔ Visible CTA (short URL or QR)
✘ Avoid long paragraphs
✘ Avoid thin/light fonts

Format	Best Location	Typical Flight
LED Ribbon / Fascia	Seating bowl perimeter	4–12 weeks
Center-Hung / Scoreboard	Main bowl	Event-based / 4–8 weeks
Concourse Takeovers	Concessions & walkways	2–8 weeks
Gate & Entry Branding	Entrances & plazas	Event-based / 2–6 weeks

Step Process

Brief

Markets/venues, dates, budget, goals.

Locations

Selection by sightlines, traffic & visibility.

Creative

Specs, print & installation with venue guidelines.

Launch & Reports

Proof-of-performance each cycle.

Stadium & Arena Advertising — FAQs

Why advertise in stadiums and arenas with BM Outdoor Media?

Live events deliver peak attention and emotional engagement. We combine premium formats and smart scheduling to maximize impact across the fan journey.

How is pricing defined?

By market, team/league, event calendar, format and seasonality. We tailor packages to reach and frequency goals within your budget.

How do I book?

We manage inventory holds, venue/team approvals, specs, production and installs aligned to fixtures or tour dates.

Ideal duration?

4–12 weeks around home games; for tours or one-offs, we optimize around the event window.

How do we measure results?

Attendance-based impressions, dwell zones, QR/short URLs, promo codes and social amplification to attribute lift.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

Open in Google Maps

Phone

+1 (365) 635-5074

Ready to plan your stadium & arena campaign?

We’ll align venues, formats and creative to your goals—then launch on schedule.

Start your plan

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