Why choose Digital Advertising Posters with BM Outdoor Media?

Portrait digital posters (D6/D12) deliver eye-level, high-frequency messaging across transit, retail and downtown corridors—with rapid creative swaps and dayparting.

How is pricing defined in Canada?

Pricing depends on markets, screen locations, loop share, dayparts and term length. We tailor rotations and coverage to your KPIs.

What’s the minimum term for Digital Advertising Posters?

The minimum term is 4 weeks to sustain share of voice and recall.

How do I book Digital Posters?

We curate premium screens, set loop share and dayparts, align specs/encoding and manage launch with proof-of-performance.

Digital Advertising Posters in Canada

Why Digital Posters Work with BM Outdoor

Portrait DOOH screens (D6/D12) place your message at pedestrian pace—ideal for transit gateways, retail streets and downtown cores. With curated placements and smart dayparting, you’ll reach audiences when attention is highest.

Context & frequency: high-dwell zones and commuter paths.
Flexible scheduling: dayparts by commute, lunch and events.
Omnichannel lift: pair with mobile/social for incremental reach.

Typical Timelines

Encoding & QA: ~2–3 business days after asset delivery. | Minimum term: 4 weeks (recommended 4–8+ weeks for sustained SOV).

Creative Specifications

Video: MP4 H.264/H.265, 10–15s (hasta 30s si disponible), 24–30 fps.
Resolution: 1080×1920 (portrait) o native canvas por operador.
Bitrate: según operador; perfil High, CBR/VBR moderado.
Static backup: JPG/PNG a resolución nativa.
Audio: no permitido en vía pública (confirmar por mercado).

Best Practices

✔ 2–3 key frames, una idea por pieza
✔ Logo grande y alto contraste
✔ CTA visible (QR/short URL) en los últimos 3–5s
✘ Evita texto largo o detalles finos
✘ Evita transiciones demasiado rápidas

Format	Best Location	Typical Flight
D6 (Portrait Digital Poster)	Transit nodes & retail corridors	4–8 weeks
D12 (Large Portrait)	Downtown cores & event districts	4–12 weeks
Network Domination	Hero corridors & multi-market buys	4–12 weeks

Step Process

Brief

Markets, dates, budget, goals.

Locations

Select screens by flow, dwell & sightlines.

Creative

Specs, encoding & quality assurance.

Launch & Reports

Proof-of-performance each cycle.

Digital Advertising Posters — FAQs

Why choose Digital Posters with BM Outdoor?

Eye-level DOOH that pairs flexible scheduling with premium placements in transit and retail.

How is pricing defined?

By markets, screen quality/location, loop share, dayparts y duración.

Minimum term?

4 weeks mínimo en todas las ejecuciones.

How do I book?

Gestionamos listas de pantallas, dayparts, encoding, lanzamiento y PoP.

How do we measure results?

Impresiones auditadas + QR/URLs cortas, códigos y retargeting geolocalizado.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

Open in Google Maps

Phone

+1 (365) 635-5074

Ready to plan your Digital Posters?

We’ll align markets, screens and dayparts to your goals—then launch on schedule.

Start your plan

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