Insights & Case Studies- Bm Outdoor Canada

NHS Blood and Transplant, Havas London and Ocean Outdoor launched Emergency LOW-GOS, a DOOH campaign draining the red from iconic brand logos to highlight low stocks of Ro, O negative and B negative blood.

Heineken launched an OOH campaign that reinterprets the idea of a translator, explaining popular football terms through billboards, digital displays and urban media during World Cup season.

A larger-than-life Supergirl billboard in Times Square transforms scale into the creative concept, blurring the line between character, architecture, and outdoor advertising.

How&How has rebranded the Bristol museum that houses Brunel’s SS Great Britain as Bristol Dockyards, introducing a bold identity built around history, migration, city culture and archival storytelling.

Otherway developed a refreshed Brand World for Lagunitas, including a new visual and verbal identity, an evolved tone of voice and the masterbrand platform “Let Your Beer Do the Talking.”

The Adidas x Stan Smith monument-wrap execution demonstrates how brands can integrate advertising into restoration projects.

easyJet’s “Drop Everything” campaign, created with DEPT®, transforms last-minute travel into a cultural invitation using OOH, digital, influencer.

Michelob ULTRA celebrated the New York Knicks’ NBA Championship with a real-time campaign across Times Square billboards, taxi tops, LinkNYC kiosks, MSG boards, social media and TV.

Uber and Ogilvy Spain celebrated FC Barcelona’s LaLiga title with Gavi, a giant hand-painted Culer billboard in Barcelona and 29 signed jerseys hidden inside Uber vehicles.

Birra Moretti’s summer OOH campaign delivered massive reach across the UK with vibrant creative designed to capture seasonal moments, social occasions, and the relaxed spirit of summer.

LYX and Six+One launch Dogvertising, an experiential campaign built from a dog’s perspective with bacon-scented signage, hydration checkpoints, sniff stations, play experiences and canine hydration testing.

As the World Cup kicks off, Hershey’s celebrates hometown hero Christian Pulisic with a larger-than-life outdoor advertising campaign.

A diabetes awareness OOH campaign from the Adam Bell Foundation across i-media’s UK motorway service area network helped a 14-year-old girl recognise Type 1 diabetes symptoms and seek treatment in time.

Ricola’s “Keep Your Voice in the Game” campaign uses striking close-up imagery of sports fans’ mouths painted with national flags to celebrate supporter passion while promoting throat drop relief.

Babysec launches its new Talla Completa diaper with a fully branded train activation on Line 1 of the Lima Metro, including sampling and branded cards for Peruvian parents.

Children with Cancer UK and Earnies launch “Too Big,” a powerful OOH and integrated campaign using oversized clothing to spotlight the reality that only 2% of cancer research funding is dedicated to children and young people.

Coors Light launches “T’en veux une frette?” across Quebec, using local slang and cultural insight to reinforce its position.

FOX One launches “The FIFA World Cup Comes First,” a major campaign by Anomaly positioning the streaming service as the destination for all 104 FIFA World Cup 2026 matches, with CTV, social, OOH and creator activations.

STAMMA and Iris launch a minimalist OOH campaign across Manchester and Liverpool that uses empty billboard space to encourage people to give those who stammer time to speak.

Suzuki and Adsells Advertising launch a large-scale outdoor campaign for the FRONX, positioning the vehicle as Pakistan’s first XUV and a symbol of ambition.

OpenAI launches its WORKSPACES campaign across out-of-home media, bringing the product into the physical world through a large-scale.

Hinge transforms authentic user prompts into subway and billboard creative across New York City, proving that honesty and personality drive.

BMO, TBWA and Nirvanna the Band the Show the Movie bring a fictional billboard from the cult film into real life with a glitch-style OOH takeover in Toronto’s Sankofa Square.

Coors Light and Rethink launch a summer campaign using thermal camera technology to dramatize the brand’s iconic cold refreshment positioning.

Lacoste brings its latest collection campaign to São Paulo’s Sé transit hub using JCDecaux’s premium Sé Iconic format, synchronizing a massive circular LED ring and vertical column during Roland Garros cultural momentum.

Sephora Canada and Toronto Tempo launch “Pretty Badass / Belle audace,” a bold partnership platform celebrating confidence, individuality, and self-expression in women’s sports and beauty.

Argos and T&P launch “More Than Toys,” a special-build OOH campaign in London featuring oversized Habitat and Smeg products packaged as giant toys to showcase the retailer’s broader product range.