Why choose Bench Advertising with BM Outdoor Media?

Benches deliver eye-line visibility at sidewalks near retail, parks and transit stops, building frequency with pedestrians and drivers at low speed.

How is Bench Advertising priced in Canada?

Pricing depends on market, pedestrian/vehicle flow, illumination, format (panel, backrest, wrap) and term length.

What’s the minimum term for Bench Advertising?

The minimum term is 4 weeks. Longer flights sustain neighborhood-level share of voice.

How do I book Bench placements?

We curate site lists, manage creative specs, production and installation, and coordinate city permitting where applicable.

How do we measure success?

Impression estimates based on local flow; add QR/short URLs, offer codes and geo-matched retargeting for attribution.

Bench Advertising in Canada | BM Outdoor Media

Why Benches Work with BM Outdoor

Bench units deliver street-level visibility right where people walk, wait and shop—creating frequent exposures at comfortable viewing distance. With the right mix of panels and wraps, your brand stays present block by block.

Sidewalk connection: eye-line messaging near retail and transit.
Coverage & control: pick neighborhoods by flow and proximity.
Format variety: standard panels, backrests, and full bench wraps.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks (recomendado 4–8+ semanas).

Creative Specifications

File: PDF/X-1a or AI (outlined fonts)
Resolution: 300 dpi at 10%
Color: CMYK with controlled rich blacks
Finishing: Weather-resistant stocks; trims/bleeds per operator

Best Practices

✔ Short headline (7–10 words)
✔ Large logo & high contrast
✔ Clear CTA (QR/short URL)
✘ Avoid dense copy or fine details
✘ Avoid thin/light fonts

Format	Best Location	Typical Flight
Standard Bench Panel	Retail streets & neighborhood centers	4–12 weeks
Bench Backrest Panel	Driver/pedestrian-facing benches	4–8 weeks
Full Bench Wrap/Decal	Hero benches & high footfall corners	4–12 weeks
Illuminated/Digital (where available)	Downtown cores & transit nodes	1–8 weeks (min 4 weeks recommended)

Step Process

Brief

Markets, dates, budget, goals.

Locations

Selection by pedestrian/vehicle flow & retail proximity.

Creative

Specs, print & installation (panel/backrest/wrap).

Launch & Reports

Proof-of-performance each cycle.

Bench Advertising — FAQs

Why choose Bench Advertising with BM Outdoor?

Sidewalk-level units at eye line reach pedestrians and slow traffic near retail, parks and transit stops.

How is pricing defined?

By market, flow, illumination and format (panel/backrest/wrap) and by term length.

Minimum term?

4 weeks minimum across formats.

How do I book?

We manage site curation, specs, production and installation, plus any required permits.

How do we measure results?

Impression estimates with optional QR/short URLs, offer codes and geo-matched retargeting.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

Open in Google Maps

Phone

+1 (365) 635-5074

Ready to plan your bench campaign?

We’ll align neighborhoods, benches and creative to your goals—then launch on schedule.

Start your plan

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