How is Bus Advertising priced in Canada?

Rates vary by market, route, unit type (wraps, kings/queens, tails, interiors), and term length. We tailor a plan to your goals and budget.

What’s the minimum term for Bus Advertising?

The minimum term is 4 weeks. Longer flights increase recognition and reduce effective CPM.

How do I book Bus placements with BM Outdoor?

We manage route selection, creative specs, production, permits and installation, then deliver proof-of-performance.

How do we measure performance?

We use route-based impression models and can add QR/short URLs, offer codes and geo-matched digital retargeting for attribution.

Bus Advertising in Canada | BM Outdoor Media

Why Buses Work with BM Outdoor

Buses deliver constant visibility along commuter corridors, retail streets and residential areas—building high frequency at eye level. With smart route selection and unit mix, your brand stays present where people live, work and shop.

Coverage with control: pick cities, routes and dayparts mapped to your audience.
Formats for every goal: full wraps for domination; kings/queens for frequency; tails for drivers; interiors for riders.
Omnichannel lift: pair with mobile and social for incremental reach.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks (all static & transit formats).

Creative Specifications

File: PDF/X-1a or AI (outlined fonts)
Resolution: 300 dpi at 10%
Color: CMYK with controlled rich blacks
Finishing: Panels/bleeds per unit; windows with perf if applicable

Best Practices

✔ Simple message (7–10 words)
✔ Large logo & bold typography
✔ High contrast & short CTA (QR/short URL)
✘ Avoid dense copy or fine details
✘ Avoid thin/light fonts

Format	Best Use Case	Typical Flight
Full Wrap	Market domination & launches	4–12+ weeks
King / Queen	High-frequency corridors	4–12 weeks
Taillight / Back	Driver-facing reminders	4–8 weeks
Interior Cards	Captive rider messaging	4–12 weeks

Step Process

Brief

Markets, routes, dates, budget, goals.

Locations

Selection by traffic & visibility.

Creative

Specs, print & installation.

Launch & Reports

Proof-of-performance each cycle.

Bus Advertising — FAQs

Why choose Bus Advertising with BM Outdoor Media?

Buses are moving billboards that build frequency across everyday routes, reaching riders, pedestrians and drivers at eye level.

How is pricing defined?

By market, route, format (wraps, kings/queens, tails, interiors) and term. We tailor packages to reach and frequency goals.

What’s the minimum term?

4 weeks minimum across bus formats.

How do I book?

We handle route selection, specs, production, permits and installation, and send timely proof-of-performance.

How do we measure results?

Route-based impressions plus optional QR/short URLs, offer codes and digital retargeting for multi-touch attribution.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

Open in Google Maps

Phone

+1 (365) 635-5074

Ready to plan your bus campaign?

We’ll align routes, formats and creative to your goals—then launch on schedule.

Start your plan

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