How is Superboard Advertising priced in Canada?

Pricing depends on market (e.g., GTA, Lower Mainland), traffic counts, illumination/digital, and campaign duration. We tailor inventory to your KPIs and budget.

How do I book Superboard placements?

We secure premium faces, manage specs, production, permits and installation—synchronizing go-live dates across all locations.

What duration works best for Superboards?

4–8+ weeks builds recall; multi-quarter schedules along key corridors sustain share of voice.

How is performance measured?

We use audited traffic/impression estimates and can add QR/short URLs, offer codes and geo-matched digital retargeting for attribution.

Superboard Advertising in Canada

Why Superboards Work with BM Outdoor

Superboards command attention along highways and major arterials, delivering repeated exposures to commuters at speed. With premium approach angles, illumination and high DEC, your message travels far and sticks.

Scale & visibility: oversized faces for maximum impact at distance.
Strategic corridors: align routes with your audience’s daily commute.
Static & digital: select vinyl bulletins or dynamic dayparted rotations.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks for static; digital can start at 1 week.

Creative Specifications

File: PDF/X-1a or AI (outlined fonts)
Resolution: 300 dpi at 10%
Color: CMYK with controlled rich blacks
Bleeds & finishing: as per vendor/site (pocket/bleed for vinyl)

Best Practices

✔ Short headline (7–10 words)
✔ Bold typography & high contrast
✔ Large branding & concise CTA (QR/short URL)
✘ Avoid fine details or long paragraphs
✘ Avoid thin/light fonts

Format	Best Location	Typical Flight
Static Superboards (Vinyl)	Highway corridors & major arterials	4–12 weeks
Digital Superboards	Premium interchanges & urban gateways	1–8 weeks
Extensions / 3D Embellishments	Hero units & brand set pieces	4–12 weeks

Step Process

Brief

Markets, dates, budget, goals.

Locations

Selection by traffic, approach angle & visibility.

Creative

Specs, print & installation (static/digital).

Launch & Reports

Proof-of-performance each cycle.

Superboard Advertising — FAQs

Why choose Superboard Advertising with BM Outdoor Media?

Massive faces on high-traffic routes deliver unmatched reach and brand authority with long sightlines for clear messaging.

How is pricing defined?

By market, traffic counts, static vs digital, illumination and term length. Optimized packages balance reach and frequency within budget.

How do I book?

We secure inventory, manage specs, production, permits and installs, coordinating go-live across locations.

Ideal duration?

4–8+ weeks; multi-quarter flights maintain category presence on key corridors.

How do we measure results?

Traffic-based impressions, optional QR/short URLs, offer codes and geo-matched digital retargeting for attribution and optimization.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

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Phone

+1 (365) 635-5074

Ready to plan your superboard campaign?

We’ll align corridors, placements and creative to your goals—then launch on schedule.

Start your plan

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