Why choose Digital Walls with BM Outdoor Media?

Digital Walls deliver cinematic impact at building scale—perfect for downtown cores, entertainment districts and high-traffic arterials with premium sightlines.

How is Digital Walls pricing defined in Canada?

Pricing varies by market (e.g., Toronto, Vancouver, Montreal), screen size/pitch, hourly share of loop, dayparts and term length. We tailor rotations to your KPIs.

What’s the minimum term for Digital Walls?

The minimum term is 4 weeks to ensure consistent share of voice and recall.

How do I book Digital Walls?

We secure premium locations, set loop share/dayparts, manage technical specs and encoding, and coordinate launch with proof-of-performance.

How do we measure effectiveness?

We provide audited impressions and can layer QR/vanity URLs, offer codes and geo-matched digital retargeting for attribution and optimization.

Digital Walls in Canada | BM Outdoor Media

Why Digital Walls Work with BM Outdoor

Digital walls deliver full-motion storytelling at building scale—commanding attention in downtown cores, entertainment districts and high-traffic arterials. With curated placements and smart dayparting, you’ll reach the right audience when context is strongest.

Premium impact: giant canvases with cinematic motion and brightness.
Precision scheduling: dayparting by commute, lunch, retail evenings and events.
Omnichannel lift: pair with mobile/social for incremental reach and recall.

Typical Timelines

Encoding & QA: ~2–3 business days after asset delivery. | Minimum term: 4 weeks (recomendado 4–8+ semanas para SOV y memoria publicitaria).

Creative Specifications

Video: MP4 H.264/H.265, 10–15s (hasta 30s si disponible), 24–30 fps.
Resolution: 1920×1080 (landscape) o 1080×1920 (vertical); usar native canvas si se proporciona.
Bitrate: según operador; perfil High, CBR/VBR moderado.
Static backup: JPG/PNG a resolución nativa.
Audio: no permitido en vía pública (confirmar por mercado).

Best Practices

✔ 2–3 key frames, una idea por pieza
✔ Logo grande y alto contraste
✔ CTA visible (QR/short URL) en los últimos 3–5s
✘ Evita texto largo o detalles finos
✘ Evita transiciones rápidas que dificulten la lectura

Format	Best Location	Typical Flight
Full-Motion LED Wall	Downtown cores & entertainment districts	4–12 weeks
Static Digital Wall (image loop)	Retail corridors & commuter approaches	4–8 weeks
3D / Anamorphic Creative*	Hero corners with deep sightlines	4–12 weeks

*Sujeto a viabilidad técnica y layout del canvas.

Step Process

Brief

Markets, dates, budget, goals.

Locations

Select walls by flow, sightlines & venue proximity.

Creative

Specs, encoding & quality assurance.

Launch & Reports

Proof-of-performance each cycle.

Digital Walls — FAQs

Why choose Digital Walls with BM Outdoor?

Cinematic scale, premium sightlines and flexible scheduling for high-impact storytelling.

How is pricing defined?

By market, canvas size/pitch, loop share/dayparts y duración.

Minimum term?

4 weeks mínimo en todas las ejecuciones.

How do I book?

Gestionamos ubicaciones, specs técnicas, encoding, instalación y PoP.

How do we measure results?

Impresiones auditadas + QR/URLs cortas, códigos y retargeting geolocalizado.

Our office

7030 Woodbine Avenue Suite 500, Markham, ON L3R 6G2, Canada

Open in Google Maps

Phone

+1 (365) 635-5074

Ready to plan your Digital Walls route?

We’ll align markets, dayparts and creative to your goals—then launch on schedule.

Start your plan

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