CNC Agency (Coffee 'n Clothes) is serving up pure nostalgia with its newest experiential campaign
90s Nostalgia Meets Brand Integration
The Uber One Arcade is a full-blown interactive pop-up experience, designed to highlight the perks of Uber One while integrating major partners like Sephora, Taco Bell, and Dunkin'.
Students can enter a vibrant, arcade-themed world complete with retro games, photo ops, and brand swag—all while discovering how Uber One fits into their campus life.
15 Schools, 17 Weeks, Thousands of Students
Spanning 15 universities in 17 weeks, the tour is reaching tens of thousands of Gen Z consumers where they live, learn, and play. It’s a real-world masterclass in experiential marketing, blending digital-first brands with physical presence and emotional resonance.
This is OOH in motion—literally.
Built for Joy, Powered by Women.
CNC Agency credits the campaign’s success to an epic, all-female team that brought energy, creativity, and flawless execution to every stop on the tour. From strategy to styling, every detail was handled by a powerhouse crew who brought this world to life.
A true example of how diverse teams lead with impact and insight.
@christina_lengle PENN STATE UBER ONE ARCADE!! ⭐️ FREE GIFT BAGS @Uber @Home From College #uberone #uber #onearcade #homefromcollege #pennstate ♬ original sound - dashcentral
A Campus Experience Students Won’t Forget
From throwback arcade games to Dunkin’ iced coffee samples and Taco Bell moments, the Uber One Arcade is much more than an ad—it’s an experience. Students don’t just interact with brands; they remember them.
It’s the kind of campaign that lives in memories and feeds.
Powered by CNC and Home From College
In partnership with Home From College, the campaign also empowers students to engage directly with brand storytelling and career-building moments—turning the arcade into a hub of connection and culture.
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