The Arconia is everywhere you look. Only Murders in the Building is now streaming worldwide! 🌎 Available on Hulu in the US or Hulu with Disney+ globally.
What makes this global rollout hard to miss?
Neon title treatments and colorful “apartment windows” turn landmark skylines into The Arconia—an OOH-first idea that bridges the show’s world with ours.
Where can you watch it?
In the United States, stream on Hulu. Outside the US, watch via Hulu with Disney+ in supported markets. The campaign’s message is simple: wherever you are, The Arconia’s doors are open.
Why does this matter for OOH?
The show leans on real-world scale—tower-top titles, building wraps, and vibrant window scenes—to fuel social sharing and earned media. It’s a masterclass in using OOH to extend a streaming moment into city life.
How does the creative echo OOH impact?
Like high-impact OOH, these city-scale placements create frequency, visibility, and talkability. The Arconia’s playful presence drives organic reach beyond billboards by merging place, community, and live fandom.
FAQs about this campaign
What’s the announcement?
‘Only Murders in the Building’ is now streaming worldwide, bringing The Arconia to fans everywhere.
Where can I watch it?
In the United States on Hulu; internationally via Hulu with Disney+ (availability varies by market).
Why is The Arconia showing up in cities?
The campaign uses eye-catching OOH—building wraps, neon titles, and colorful ‘window’ vignettes—to make the rollout unmissable.
How does this relate to OOH/experiential?
Large, place-based creative drives attention and talkability—hallmarks shared by experiential and high-impact OOH.
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