THE WEEKND – STRAWBERRY ARENA x3!
För att fira att The Weeknd kommer till Stockholm för sina enda konserter i Norden 2026 samarbetade vi med ASPACE och Fasadprojektion. Tillsammans lyste vi upp en fasad på Birger Jarlsgatan under en stormig torsdagskväll
To celebrate The Weeknd’s only Nordic dates in 2026, we partnered with ASPACE and Fasadprojektion to light up a façade on Birger Jarlsgatan—turning the street into a living teaser for three arena nights.
Why a façade projection in the heart of Stockholm?
Projection-mapping places the announcement where fans already are—creating a dramatic, street-level reveal that feels like the tour stepping into the city.
Dates, venue, and lineup
Three unforgettable nights at Strawberry Arena on August 8, 9, and 10, 2026—with The Weeknd and Playboi Carti. The push taps the momentum of the After Hours Til Dawn Tour, already the biggest R&B tour ever.
How OOH supercharges a tour moment
Like premium OOH, a precision-mapped façade drives awareness, talkability, and earned reach. It bridges street energy and arena scale, priming fans before doors even open.
The team behind the light
Creative and execution by ASPACE and Fasadprojektion, delivering tight geometry, vivid color, and weather-proof performance—even on a stormy Thursday night.
FAQs about this campaign
What happened in Stockholm?
A one-night façade projection on Birger Jarlsgatan celebrated The Weeknd’s 2026 return—announcing three shows at Strawberry Arena.
When are the concerts?
August 8, 9, and 10, 2026.
Who collaborated on the projection?
ASPACE and Fasadprojektion partnered to design and execute the projection-mapping.
Why use projection-mapping for concerts?
It turns a city surface into a live announcement—earning attention, social sharing, and press the way high-impact OOH does.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
