Monopoly returns to McDonald’s UK with a bold, limited-time campaign blending nostalgia.
A Monopoly-Inspired Menu Hits Restaurants
For the first time, McDonald’s introduces Monopoly-themed menu items, including the indulgent Loaded Caramel McFlurry topped with millionaire shortbread and wrapped in golden Monopoly Money-style packaging.
Also new: breakfast participation. Guests can win instant prizes by purchasing the Breakfast Wrap and McCafé hot drinks, served in custom cups designed by creative agency tms.
A 3D Gameboard Inside the McDonald’s App
This year, McDonald’s unlocks a new level of gamified experience through an interactive, 3D Monopoly board inside the app. Players use a digital “GO” button to move around the board, unlocking up to 30 possible outcomes.
Fans can preview prize offerings, track their progress, and redeem rewards directly from the app, reinforcing McDonald’s commitment to playful, tech-forward engagement with Gen Z.
Music Video Launch Featuring McDonaldland Icons
A hero 30-second film by Leo UK kicks off the campaign in music video style, featuring Grimace, Birdie, and Hamburglar living large to the beat of 50 Cent’s “I Get Money”.
The ad showcases real-life prizes — like LG TVs, JBL speakers, Jet2 Holidays, and more — with cash raining from the sky and epic celebration scenes. All prizes were sourced and fulfilled by tms.
National Rollout With Immersive OOH & Activations
The campaign will dominate McDonald’s restaurants, social media, and streets nationwide with OOH panels, large-format billboards, and digital announcements to ensure the “1 in 4 instant win” message is unmissable.
As part of the launch, Red Consultancy installed a giant Monopoly red hotel at King’s Cross Station and distributed free Monopoly cash redeemable for coffee and fries. Regional pop-ups are set for Manchester, Birmingham, and Cardiff.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
