Walkers
and creative agency VCCP
have launched a vibrant new integrated campaign, “Everyone Has a Flavourite.”
Celebrating Iconic Flavours and New Additions
The campaign celebrates Walkers’ classic lineup of 10 beloved flavours, while also introducing two bold new additions: Sticky Teriyaki and Masala Chicken.
Each execution showcases the flavours through striking designs that reconstruct Walkers’ brand assets with crisp ingredients and textures, reinforcing the brand’s unmistakable style.
A Bold Creative Shift With VCCP
This marks the first campaign in Walkers’ new creative direction with VCCP. The approach puts Walkers’ logo, colours, and iconic visual language back at the heart of its marketing.
The result is playful yet powerful: a design system that embraces nostalgia while pushing the brand into a new era of creativity.
OOH Across Landmark UK Sites
From today, the campaign runs nationwide across formats including 6-sheets, 48-sheets, and digital OOH.
Landmark placements such as Clapham Colossus and The Cube at Flannels on Oxford Street have been chosen for their visibility and impact, ensuring Walkers’ flavours are impossible to miss.
Going Beyond Posters With Digital Push
Beyond OOH, the campaign extends across digital video and social platforms including YouTube, Meta, and TikTok. A 10-second TVC adds further reach, ensuring Walkers connects with audiences across every channel.
This multi-platform strategy reinforces the idea that Walkers’ brand is as much about culture and lifestyle as it is about crisps.
Heroing Walkers’ Distinctive Brand Assets
The visuals are more than just ads — they are playful reconstructions of Walkers’ identity. Using bold colour palettes, crisp textures, and real ingredients, each design embodies the flavour it represents.
From classics like Cheese & Onion and Prawn Cocktail to the new Sticky Teriyaki, every poster keeps the iconic Walkers logo front and centre, reminding consumers why the brand is unforgettable.
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