Canva just launched an OOH campaign that turns that experience upside down—and we’re loving it...
“Got a Wish? Send It Our Way.”
That’s the message Canva put up in its new outdoor ads. No push to upgrade. No tech jargon. Just a simple, emotionally intelligent invitation to talk.
The brand opens a public, physical channel for user thoughts, feelings, and wishes—something rarely seen from digital platforms like Canva.
Not Just Aesthetic—It’s Emotional Strategy
This campaign isn’t about flashy design (though Canva’s design tools could easily deliver that). It’s about building trust. By asking for feedback in such a visible, casual way, Canva shows it’s listening—and that matters.
Just like effective OOH campaigns, this one feels human, not corporate.
Skipping Support Tickets for Real Talk
Canva basically says: “Forget customer service queues for a sec. Just tell us how you feel.” It’s bold, but brilliantly on-brand for a platform that prides itself on user-first design principles.
This could be a model for other digital brands looking to deepen user relationships beyond the screen.
Bridging Digital and Physical in Real Time
Canva’s campaign blurs the line between product and person. In doing so, it makes a powerful statement: great design is about connection—not just pixels.
By stepping into public space, Canva shows it wants to meet users where they are, literally.
A Campaign That Others Should Learn From
This isn’t just advertising—it’s a lesson in empathy-driven brand building. For platforms that want to be user-first, Canva just raised the bar.
Big kudos to the Canva team and the agency behind this.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
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- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
