Sony Pictures’ Caught Stealing turns New York streets into a living canvas of ’90s tension and grit.
A Film Rooted in NYC Streets
Caught Stealing is a story soaked in the raw, unforgiving spirit of 1990s New York. Every corner, subway stop, and alley reflects the film’s intense backdrop.
By setting the campaign in the heart of NYC, Sony Pictures ensures the movie’s atmosphere feels tangible long before audiences enter the theater.
Outdoor Media as Storytelling
The campaign comes alive through bold OOH advertising, designed to mirror the film’s grit and intensity. Large-scale billboards and murals transport audiences back to the streets of the ’90s.
This synergy between cinema and OOH proves how outdoor media can go beyond promotion—it becomes a narrative extension of the story itself.
YouBrooklyn as the Perfect Stage
Placing activations in Brooklyn, one of the city’s most culturally vibrant boroughs, gave the campaign authenticity. It tapped into the very energy that defines the movie’s plot.
Brooklyn’s mix of grit and culture provided the perfect canvas for a film that thrives on realism, danger, and survival.
Powered by Seen Media
The campaign was executed by Seen Media, specialists in immersive outdoor activations that resonate deeply with urban audiences.
Their expertise helped ensure that Caught Stealing didn’t just advertise in NYC—it became part of the city’s visual language.
Star Power Elevates the Narrative
Featuring Regina King, Zoë Kravitz, Liev Schreiber, and Austin Butler, the film brings Hollywood talent to the raw canvas of New York streets.
The OOH campaign leverages this star power, ensuring that the tension on billboards matches the intensity audiences expect on screen.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
