In a larger-than-life move, Cheetos took over the iconic Sphere Vegas with a “Dangerously Cheesy”
An Immersive Brand Moment in the Heart of Vegas
The Sphere, already one of the most advanced digital canvases in the world, became a monument to Cheetos’ crunchy, cheesy identity. With bold graffiti-style lettering and a glowing orange palette, the brand's message was loud, clear, and impossible to ignore.
From across The Strip, Chester Cheetah’s smug grin loomed large—reminding audiences that sometimes, snack brands make the boldest statements.
“Say Cheese” Becomes a Billboard Masterclass
The display featured phrases like “Say Cheese” and “Dangerously Cheesy”, animated across the dome. The creative execution feels like a graffiti tag on the moon—fun, rebellious, and perfectly in character for Cheetos.
Just like any strong OOH campaign, this wasn’t just a visual—it was a statement. It delivered instant brand recognition in the most playful way.
The Sphere as a New-Gen OOH Platform
As one of the most dynamic LED structures in the world, Sphere Vegas has become a new benchmark for digital out-of-home. Cheetos leveraging this space shows how legacy snack brands are evolving with futuristic media.
It’s not just about ads anymore—it’s about experiences that go viral and live in people’s memories and feeds.
Why This Campaign Hits All the Right Notes
Humor. Surprise. Nostalgia. And a giant cheesy moon. Cheetos ticked every box for emotional engagement and brand recall.
Much like the most effective billboard placements, this campaign didn’t just show up—it took over.
Snack Brands Are Winning OOH
Cheetos joins the growing list of food & beverage giants that are owning the streets (and spheres) with creative outdoor activations. From Times Square to Las Vegas, snack culture is taking center stage—and we’re here for it.
These campaigns remind us that outdoor media isn’t just for fashion or tech—it’s for fun, flavor, and full-blown personality.
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