Influencer, actress, and Gen Z icon Addison Rae has teamed up with Lucky Brand for a bold OOH campaign that’s making waves across city streets. Have you seen her yet?
A Stylish Statement on Every Corner
From towering billboards to sleek street-level ads, Addison’s campaign is turning sidewalks into catwalks. Her signature laid-back glam brings a fresh energy to Lucky Brand’s classic Americana aesthetic.
Much like great OOH campaigns, this one is designed to stop traffic—both on the street and on social.
Made for the Scroll and the Street
The visual campaign blends denim essentials, west coast vibes, and Addison’s personal style, creating a moment that lives both IRL and online.
With bold visuals and strategic placement, the brand taps into high-traffic zones, much like a billboard activation built for maximum shareability.
A Collab That Matches the Moment
Lucky Brand is leaning into its resurgence by collaborating with a talent who bridges nostalgia and trend. Addison Rae, already known for her fashion influence, brings visibility and relevance to a heritage brand looking to reconnect with youth culture.
The result? A campaign that speaks to both loyal fans and new shoppers alike.
Where to Spot the Campaign
Fans have already begun sharing sightings of the campaign across Los Angeles, New York, and beyond—turning Addison Rae into a walking landmark of modern denim culture.
Just like well-placed OOH media, location matters—and Lucky Brand chose wisely.
Social + Street = Campaign Success
With the hashtag #addisonxluckybrand taking off, Lucky Brand proves that when OOH is done right, it doesn’t just live on the street—it drives conversations online.
A perfect blend of physical presence and digital buzz—this is how fashion campaigns win in 2025.
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