Brazil and France, JCDecaux has launched a vibrant outdoor campaign in São Paulo
Over 300 Events Across São Paulo and Beyond
This cultural season isn’t just symbolic—it’s massive. The campaign supports over 300 events scheduled until December, each centered around three pillars: climate and ecological transition, diversity and African heritage, and democracy with fair globalization.
Through large-scale OOH placements, JCDecaux transforms São Paulo’s streets and metro stations into a moving tribute to this historic friendship.
OOH as a Cultural Connector
For JCDecaux, born in France and operating in Brazil for 26 years, this campaign represents more than just media—it’s heritage. By bringing key moments of diplomacy and culture into public view, the brand strengthens its identity as a hub of possibilities.
This mirrors how billboard campaigns can do more than sell—they can celebrate, educate, and inspire.
A Fusion of Nations and Narratives
The Brazil–France Season reflects a deep commitment to shared values and historical collaboration. Through visuals spread across São Paulo’s busiest areas, the campaign invites commuters to reflect on global themes in everyday spaces.
Outdoor media becomes not just a channel, but a stage for international storytelling.
Sustainability and Inclusion at the Forefront
The initiative echoes current concerns like climate change and diversity, aligning perfectly with JCDecaux’s broader mission of sustainable, inclusive advertising.
By embracing these global values, the campaign becomes more than a celebration—it’s a statement about what public media should stand for.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
