In a campaign led by PJX Media and supported by OUTFRONT Media, design platform Figma took to the streets of New York and San Francisco
OOH That Speaks to Creatives
Figma’s message was tailored perfectly for its core audience: designers, developers, and creatives. With installations in NYC and San Francisco—two of the world’s biggest tech and design hubs—the campaign reached audiences where they live and work.
Much like the best billboard advertising, it’s not just about being seen—it’s about being seen by the right people.
The Power of Media Placement
With PJX Media behind the strategy, Figma ensured its ads appeared in locations that mattered: near tech campuses, coworking spaces, design schools, and transportation hubs.
It’s a reminder that great OOH planning isn’t just creative—it’s data-driven and intentional, delivering messages with precision and impact.
Visual Language That Stands Out
Figma’s campaign didn’t just blend in—it popped. With bold artwork and minimal text, the creatives sparked curiosity while staying true to the platform’s visual identity.
This minimal-but-striking design approach is what makes modern DOOH campaigns so effective. Simplicity, bold color, and clear messaging always win.
Engaging the Right Audience at the Right Time
By targeting high-traffic locations during peak work hours, the campaign made Figma’s presence unavoidable. Whether on a subway platform or a busy street corner, the message was there—and it was relevant.
OOH works best when it aligns with real-world context, and this campaign nailed it.
Bridging Digital and Physical Experiences
Figma didn’t stop at visual impact. The campaign served as a physical gateway into their digital world—reminding designers of the tool that powers much of their work, and prompting visits to the platform through QR codes and URLs.
This OOH-to-digital bridge mirrors how outdoor media is now a key part of multi-channel strategies.
A Lesson in Audience-Centric Planning
The Figma x PJX Media collaboration shows how thoughtful media planning paired with bold visuals can turn a static display into a compelling brand experience.
In the end, it's a masterclass in OOH: smart, sharp, and made to move minds.
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