Every Halloween, we celebrate fear—monsters, ghosts, things that go bump in the night. This year, Aktion Baum used that cultural moment to expose a real horror: the silent disappearance of Germany’s forests (one-third of the country is forested, and over 79% is diseased).
Why this Halloween idea works
The campaign speaks in the familiar language of the season—eerie, ’80s VHS-inspired visuals and sharp copy—to make audiences consider a chilling possibility: a world without trees. It’s instantly legible at street speed and unsettling enough to linger.
From fright to action
Clear CTAs move people beyond awareness: donate, plant trees, or join Aktion Baum’s reforestation programs. By pairing emotional cues with concrete steps, the work channels fear into measurable impact.
OOH that earns attention
Like the best OOH, this tactic leverages timeliness and place. Seasonal relevance drives frequency and talkability, while bold art direction makes the message unmistakable at a glance—and shareable online for extended reach.
Impact in plain sight
By reframing Halloween’s fear toward a real environmental threat, Aktion Baum transforms a calendar moment into a reforestation funnel—turning passersby into participants.
FAQs about this campaign
What is Aktion Baum’s Halloween campaign about?
A tactical OOH and social push that uses ’80s VHS-style horror to expose the real threat of forest decline in Germany and drive support for reforestation.
Why use Halloween aesthetics?
The familiar language of fear cuts through clutter—turning seasonal attention into awareness for a real horror: a world without trees.
Where does it run?
Across high-traffic OOH placements and social channels, maximizing reach, frequency, and shareability.
How can people help?
Donate to Aktion Baum, plant trees, or join their reforestation programs to directly support forest recovery.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
