Design isn’t just aesthetics—it’s a powerful weapon to confront hate and inspire inclusion.
Witnessing Hate in Everyday Life
Nick Adam, design director at US studio Span, recalls a chilling moment in Springfield, Illinois. A man covered in swastikas and hate symbols stood in a casual group, fully accepted by peers.
This unsettling acceptance reveals how normalized extremist imagery has become. No shock, no hesitation—just casual recognition of hate as if it were ordinary.
The Evolution of Hate in Public Spaces
Hate has existed for generations. In the past, extremists operated in the shadows, whispering in secrecy. Today, these groups project themselves proudly and openly.
Public feeds, forums, and visuals amplify hate symbols. The louder the imagery, the bolder these groups become—turning once-fringe ideas into mainstream visibility.
Design as a Tool for Resistance
Design is not neutral. It either reinforces existing narratives or disrupts them. When hate symbols dominate, designers must create counter-symbols of hope.
This responsibility belongs to the creative community. By shaping narratives through visual culture, designers can confront hate with campaigns rooted in inclusion.
The Branding of Hate and Its Dangers
Hate is slippery because it often hides behind distorted “values” and false patriotism. Many individuals spreading hate don’t see themselves as hateful.
Instead, they believe they are protecting “their own.” This distortion is dangerous, as it cloaks extremism in branding that feels relatable or even noble.
Challenging Hate Through Public Campaigns
Public campaigns have the power to reclaim space. Just as hate symbols thrive openly, creative interventions can showcase acceptance, equality, and diversity.
Outdoor advertising, as covered by BM Outdoor (link), is one of the strongest arenas for this work—where inclusive design can’t be ignored.
The Creative Community’s Responsibility
Nick Adam stresses that fighting hate is everyone’s job—but designers carry a unique role. Their work reaches millions in both subtle and powerful ways.
By standing firm against hate, the design world can flip narratives, turning streets, feeds, and campaigns into spaces where inclusion is louder than hate.
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