New York City just got a whole lot sweeter! The innovative brand Grüns is bringing its biggest flavor yet.
Grüns Launches Giant Gummy Experience in NYC
Walking through Madison Square Park, you can’t miss the enormous gummy bear installation towering over the greenery. The playful structure not only attracts passersby but also doubles as a social media magnet.
The activation embodies the essence of outdoor advertising and BM Outdoor style campaigns, combining large-scale visual impact with immersive brand engagement.
Sweet Takeover at Madison Square Park
Walking through Madison Square Park, you can’t miss the enormous gummy bear installation towering over the greenery. The playful structure not only attracts passersby but also doubles as a social media magnet.
The activation embodies the essence of outdoor advertising and BM Outdoor style campaigns, combining large-scale visual impact with immersive brand engagement.
Iconic Grüns Bags Spotted Across NYC
Alongside the giant gummy, Grüns has placed oversized branded bags throughout the city, building intrigue and guiding New Yorkers to the main event. These unexpected visuals create an urban scavenger hunt for sweet lovers.
Free Samples for Every Visitor
Nothing complements a larger-than-life gummy better than a taste of the real thing. At Madison Square Park, Grüns teams are distributing free samples of their latest flavor.
This interactive moment not only delights visitors but encourages instant sharing online—feeding the brand’s digital reach organically.
Outdoor Advertising Meets Experiential Marketing
Campaigns like this showcase how out-of-home advertising can seamlessly blend with experiential activations. By creating a photogenic, engaging installation, Grüns ensures long-term brand recall and online virality.
BM Outdoor has highlighted similar campaigns where interactive stunts capture both foot traffic and social impressions, proving the power of OOH marketing.
NYC Becomes the Playground for Sweet Innovation
The energy of New York City is the perfect backdrop for a campaign that blends creativity and taste. With tourists, locals, and influencers sharing their experience, Grüns turns a simple park installation into a citywide celebration.
From the giant gummy to the oversized bags, every element is designed to make people stop, smile, and snap a photo.
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