Evian partnered with tennis star Frances Tiafoe and JCDecaux for a powerful out-of-home campaign.
A Serve That Breaks The Screen—Literally
Tiafoe's serve doesn't just dominate the court—it now dominates the streets. The campaign features an animated display where the tennis ball appears to shatter the digital screen upon impact, creating a disruptive and unforgettable visual.
This bold use of DOOH technology proves that motion, timing, and impact matter just as much off the court as on it.
Leveraging Star Power With Frances Tiafoe
As one of the brightest rising stars in tennis, Frances Tiafoe brings energy, authenticity, and relevance to the Evian brand. His partnership speaks to a younger, athletic demographic that values both health and swagger.
It’s a classic case of aligning the right personality with the right campaign—and letting OOH do the rest.
US Open Energy Spills Into the Streets
Timed perfectly with the buzz of the US Open, this campaign taps into one of the biggest sporting events of the year. The location and timing put Evian front and center for tennis fans, tourists, and daily commuters alike.
Much like great billboard placements, it’s not just where you are—but when you’re there.
Evian’s OOH Playbook Keeps Getting Smarter
Evian is no stranger to creative OOH. Known for blending wellness with edge, the brand continues to push boundaries in public spaces. This campaign elevates their image with motion, humor, and high-profile placement.
It’s hydration with attitude—and that’s a message that sticks.
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