Ikea’s Brighton store opening rolled in with a convoy of Digivans delivering bold outdoor advertising by the sea.
A Seaside Celebration with Ikea
The much-anticipated Ikea Brighton store opening was brought to life with a convoy of Digivans®, transforming the coastal city into a moving billboard.
These ultra-bright, height-adjustable screens stood out along the seaside crowds, ensuring that Ikea’s big day was impossible to miss.
Mobile OOH for Maximum Impact
Unlike static billboards, Digivans move with the audience. This campaign showcased how mobility keeps the brand message where people live, shop, and socialize.
By reaching audiences in Brighton’s busiest areas, Ikea maximized exposure and turned the store opening into a citywide celebration.
Premium Design on Display
The Digivans were engineered to stand tall—literally. Adjustable height ensured visibility even in packed areas, while ultra-bright screens cut through sunlight glare.
This attention to design reflects Ikea’s own philosophy: functionality, accessibility, and style all working together seamlessly.
Posterscope’s Strategic Execution
The campaign was powered by Posterscope (@posterscope), ensuring strategic placement and premium execution. Their expertise in DOOH activations amplified Ikea’s message.
By combining tech innovation with audience insight, Posterscope guaranteed that this launch was not just seen, but remembered.
Outdoor Advertising Meets Lifestyle Branding
Ikea doesn’t just sell furniture—it sells a lifestyle. By showcasing the campaign on Brighton’s streets, the brand connected outdoor spaces with home inspiration.
At BM Outdoor (link), we highlight how brands like Ikea use OOH to blend marketing impact with cultural relevance.
Building the Future of OOH Campaigns
The Brighton Digivan activation proves how outdoor advertising is evolving—dynamic, mobile, and highly adaptable to the environment.
With DOOH campaigns like this, the future of advertising is flexible, immersive, and built to shine anywhere, anytime.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
