At NOS Alive, Buondi Coffee hit the right notes by transforming street furniture into interactive piano keyboards.
A Festival Activation with Rhythm
The NOS Alive festival is known for its creativity, and Buondi Coffee took it further by embedding music into the streets.
By turning city furniture into playable piano keyboards, the brand connected with audiences in a way that was interactive and unforgettable.
Coffee and Music in Perfect Harmony
As a coffee brand, Buondi (@buondioficial) is synonymous with energy and creativity. This activation extended that identity through music.
By encouraging festival-goers to play, the brand created a space where coffee culture blended seamlessly with cultural expression.
JCDecaux PT Brings It to Life
The project was executed in partnership with JCDecaux PT (@jcdecaux_pt), experts in outdoor media and experiential activations.
Their integration of playable instruments into everyday street furniture elevated the campaign beyond visuals into multi-sensory engagement.
Inviting Participation, Not Just Attention
Rather than asking people to simply watch an ad, the campaign invited them to become part of it by composing their own soundtracks.
This participation generated authentic moments, strengthening the emotional connection between Buondi Coffee and festival audiences.
Music as a Universal Language
Music transcends language and demographics, making it the perfect medium for a diverse festival crowd. The piano keys became an instant unifier.
Festival-goers walked away not only with caffeine buzzes but also with unique memories created in public spaces.
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