Lipton
is serving serious summer energy with 3D Special Build installations spotted in London and Manchester
A Taste You Can Almost Touch
Created in collaboration with PepsiCo, OMD UK, and Global Street Art, the installations feature giant, hyper-realistic Lipton bottles bursting through billboard spaces with splashes of lemon and iced tea so vivid, they feel real.
This is out-of-home advertising designed not just to be seen—but to be felt.
London and Manchester Get a Flavorful Upgrade
The 3D builds were strategically placed in high-footfall zones across both cities, where they could maximize visibility and turn everyday commutes into refreshing experiences.
Much like impactful OOH campaigns, Lipton’s execution relies on scale, emotion, and creative disruption to stand out in busy urban settings.
Lipton Taps Into Summer Emotion
This campaign doesn’t just sell a drink—it sells a mood. Through bright visuals and playful illusions, Lipton connects with its audience on a sensory level. It’s fun, refreshing, and undeniably shareable.
It’s a perfect blend of product storytelling and environmental design.
A Toast to Experiential Branding
In a world full of static ads, Lipton’s 3D execution brings movement and life to the streets. By investing in physical creativity, the brand shows that OOH can still surprise and delight, especially when it spills into the real world—literally.
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