Pop sensation Sabrina Carpenter is everywhere right now — and now she’s lighting up Miami thanks to a fresh collaboration with Dunkin’.
Miami Screens Get a Pop Makeover
Located at hotspot MIA-IKE-600, the IKE kiosk features dreamy visuals of Sabrina Carpenter paired with Dunkin’s iconic branding.
The mix of digital media and celebrity influence ensures high engagement, turning everyday city infrastructure into a canvas for culture.
Why Dunkin’ Chose Smart City Tech
For Dunkin’, the collaboration is more than a billboard — it’s about connecting with fans in their daily routine. By leveraging smart kiosks, the brand positions itself at the intersection of convenience, lifestyle, and entertainment.
This is a textbook example of how Out of Home (OOH) advertising evolves when paired with digital platforms and smart city innovation.
Amplifying Reach With OOH Media
The partnership also shines a spotlight on Orange Barrel Media, the force behind IKE Smart City’s presence in urban spaces. Their vision is to merge technology, community, and advertising seamlessly.
By showcasing Sabrina Carpenter and Dunkin’, the campaign demonstrates how OOH media can stay culturally relevant while driving consumer engagement.
Cultural Impact in Real Time
For fans, spotting Sabrina on city kiosks is a shareable moment — one that easily migrates from the streets of Miami to Instagram feeds and TikTok videos worldwide.
As BM Outdoor highlights in its coverage of global OOH trends, these types of activations amplify brand storytelling and push campaigns far beyond their physical locations.
The Future of Smart OOH
IKE Smart City kiosks represent a growing trend in urban advertising: blending utility with creativity. For Sabrina Carpenter and Dunkin’, this meant connecting with audiences through both convenience and emotion.
It’s proof that smart city tech is more than infrastructure — it’s a dynamic stage for brands to engage with consumers in fresh and innovative ways.
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