The Conjuring is back—and this time, the horror isn’t confined to the screen.
Horror That Follows You on the Street
As part of its latest release, the Conjuring franchise partnered with JCDecaux to launch creepy DOOH displays in major cities, showcasing eerie visuals, glowing eyes, and chilling taglines.
Whether you're waiting for a bus or crossing the street at night, the question is the same: Are you brave enough to watch?
DOOH Campaign That Blurs Reality and Fiction
The campaign cleverly uses urban spaces to immerse passersby in the atmosphere of the film. Bus shelters flicker with ominous lighting, while digital screens display scenes that make you double-check your surroundings.
This is experiential digital out-of-home at its best—engaging the senses and triggering emotion through context.
Timing That Builds Suspense and Buzz
Launched just ahead of the film’s premiere, the campaign capitalizes on anticipation and fan excitement. By placing fear in the everyday, The Conjuring bridges on-screen horror and real-world tension.
Strategically timed, it keeps the film top of mind long after the trailer ends.
A Nightmare You Can’t Miss
From London to Los Angeles, fans are spotting the installations and sharing them across social media. These aren’t just ads—they’re horror landmarks in the middle of your commute.
It’s exactly the kind of viral visibility OOH advertising is built to deliver.
Are You Brave Enough?
As the shadows get longer and the movie date draws closer, one thing is clear: The Conjuring isn’t just launching a film—it’s launching a fear experience.
So if you see glowing eyes at your local bus stop… don’t look away.
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