On a sunny August day, H&M
partnered with Food Truck Promotions
to bring a one-day pop-up activation
Cherry Slushies and Fashion Discounts in Flatiron
Over 500 people stopped by the sleek, H&M-branded truck to enjoy cherry and strawberry slushies, each cup accompanied by an exclusive discount code to shop at H&M.
Like the best OOH activations, the truck wasn’t just a photo op—it was a functional, flavorful way to drive brand connection and retail traffic.
A Minimalist Design That Delivered Maximum Impact
The truck’s design reflected H&M’s visual identity—clean, minimal, and bold—while the lively crowd brought summer energy to the streets of Manhattan.
The balance between style and experience made the pop-up a natural extension of H&M’s brand voice, proving that fashion doesn’t have to live behind glass windows—it can roll up to the sidewalk.
More Than a Campaign—A Brand Experience
For H&M and FTP, the goal wasn’t just visibility—it was creating memories. These moments, where fashion meets real-world fun, are what deepen brand love and encourage organic sharing.
It’s the same principle behind high-performing experiential OOH: make it personal, make it fun, make it stick.
Experiential Marketing That Resonates
As consumer expectations shift, experiential marketing has become a vital tool for retail brands. H&M’s pop-up proves that simple ideas, executed well, can deliver big results—especially when aligned with seasonal energy and high-footfall areas.
Bringing the Brand to the Streets
By showing up on the streets of NYC—not just in-store or online—H&M reminded audiences that the brand is accessible, present, and in tune with what customers want: real-world value and interaction.
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