Glossier has conquered the digital world, but its presence in outdoor advertising is still untapped.
Glossier: A Digital Darling Ready for Outdoor
Glossier was built on social media buzz, sleek product design, and word-of-mouth rather than traditional advertising. Unlike brands such as Tesla, which famously avoids paid media, or Zara, which invests in store locations instead of ads, Glossier has relied almost entirely on Instagram and e-commerce to fuel its growth.
This strategy worked brilliantly for building a loyal online community, but it leaves a gap in physical awareness. An OOH campaign in Toronto would bridge this gap, transforming Glossier’s digital presence into an urban lifestyle brand that locals can see, experience, and engage with in the real world.
OOH Trends in Toronto
Toronto has become one of North America’s most exciting cities for outdoor advertising. With digital billboards, street murals, and transit networks expanding every year, the city is a hotspot for brands looking to connect with urban audiences.
While other companies have grown massively without much OOH investment, this actually opens an opportunity for Glossier. By being one of the few beauty brands to dominate the Toronto skyline, Glossier could stand out, capture attention where competitors are absent, and make a cultural statement in Canada’s fashion capital.
Minimalist Murals in Queen Street West
Murals are more than decoration in Toronto—they’re cultural landmarks. By creating large-scale, pastel-pink murals in trendy neighborhoods like Queen Street West, Glossier could replicate the same artistic impact that Patagonia achieves with purpose-driven visuals.
These murals wouldn’t just advertise products—they’d become Instagram-ready photo spots, reinforcing Glossier’s image as a brand that celebrates authenticity, creativity, and community.
Digital Billboards in Yonge-Dundas Square
Yonge-Dundas Square is Canada’s version of Times Square—high traffic, high visibility, and full of digital potential. If Glossier invested in dynamic digital billboards showcasing real customers, it could capture the diversity of Toronto and project inclusivity on a massive scale.
This approach would echo Shein’s experiment with moving billboards in Toronto but with a stronger aesthetic identity rooted in beauty and lifestyle. For Glossier, this would be the chance to shift from “social media beauty brand” to citywide cultural force.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
