Cannabis Clinic has launched Aotearoa’s first-ever anti-stigma campaign for medicinal cannabis.
From Illegal Symbol to Public Awareness
Once a marker of illicit trade, sneakers over power lines now serve as a conversation starter. The campaign’s visual twist challenges outdated perceptions and celebrates legal access for patients in need.
By reclaiming this imagery, Cannabis Clinic is showing that medicinal cannabis is no longer hidden in the shadows but is available with credibility, legality, and medical oversight.
The Power of OOH Advertising to Change Minds
The campaign utilizes striking out-of-home advertising formats, including a special-build billboard on Newton Road by Bootleg Designs. Photographer Troy Goodall’s work ensures the imagery feels deeply embedded in the urban fabric.
The visuals’ provocative nature is designed to spark dialogue among passersby, making it harder for stigma to survive in silence.
Real Patients, Real Stories
The billboard’s location on the 101 freeway is no coincidence. This stretch is a prime stage for tech storytelling, with thousands of commuters, entrepreneurs, and investors passing by daily. Placing a statement piece here guarantees visibility among an audience that thrives on innovation.
In the bustling outdoor advertising scene, such placement turns a simple billboard into a conversation starter across San Francisco’s business and tech circles.
A Bold Statement from the Founder
Dr. Waseem Alzaher, founder of Cannabis Clinic, emphasized the urgency of the message: the stigma unfairly burdens patients already dealing with health issues. This campaign, he says, is a rallying cry for acceptance.
Working alongside One Plus One and other creative partners, the team crafted a message that challenges New Zealand to see medicinal cannabis patients as everyday people.
Creative Partnership with a Purpose
ABEL’s Creative Partner Simon Fowler described the project as an honor, underscoring the belief that creativity can drive social change. This collaboration merges strategic branding with genuine advocacy.
It’s a model that best billboard advertising companies can learn from—leveraging public space to challenge entrenched ideas
Shaping the Future of Medicinal Cannabis Perception
By blending provocative imagery, personal storytelling, and large-scale visibility, this campaign sets a precedent for how medicinal cannabis can be destigmatized globally.
It’s not just a marketing push—it’s a cultural shift that encourages the public to move past cannabis’ illegal history and toward its legitimate medical future.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
