In the heart of New York City, Chase is making a bold statement with a massive wallscape for the Sapphire Reserve® for Business card.
Wallscapes That Command Attention
Unlike smaller ads, this out-of-home advertising format dominates its surroundings. By taking over an entire building façade, the campaign ensures visibility from blocks away, turning everyday commutes into brand impressions.
The image of a hand holding the Sapphire Reserve® for Business card against the backdrop of a classic NYC street scene reinforces the brand’s connection to ambition, movement, and success.
Targeting the Urban Business Elite
This isn’t just any location—it’s strategically placed in a city where business deals happen at every corner. The message is tailored for entrepreneurs, consultants, and executives who value both rewards and prestige.
By positioning the Sapphire Reserve® for Business card in the center of NYC life, Chase taps into the aspirations of its target audience.
A Message That Resonates
The line “Gives back all you put in” speaks directly to the hard-working ethos of business owners. It suggests that every expense is an investment—and that the card will return value on every transaction.
It’s a clean, benefit-driven pitch that works perfectly in a high-traffic, high-distraction environment.
OOH as a Brand Status Symbol
For best billboard advertising companies, this is a textbook example of using scale and placement to build brand prestige. A wallscape like this not only advertises a product but also signals that the brand itself operates at the highest level.
It’s a powerful reminder that in the right location, your ad doesn’t just get seen—it becomes part of the city’s visual identity.
The Takeaway for Marketers
When it comes to premium financial products, the medium matters. Chase’s use of a towering wallscape in NYC proves that the right combination of scale, clarity, and context can turn an ad into an urban landmark.
It’s not just advertising—it’s a statement that says, Charge it to the game.
Lessons for Marketers
The Chase Sapphire Reserve® for Business wallscape proves that clarity, scale, and location are key to premium brand storytelling. By making the ad part of the city’s visual language, Chase turns marketing into a marker of prestige.
For the business-minded, it’s more than an ad—it’s an invitation to charge it to the game.
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