Greggs and KFC team up for a short-term sausage roll and gravy collab.
Inside the Co-Branded Sharing Bucket
Greggs and KFC have partnered to deliver a comfort food experience fans won’t forget. Their new sausage roll and gravy collab fuses iconic British snacks with fast-food flair, launching as a limited-time treat this August.
From 7–9 August, the brands will tour London, Manchester, and Newcastle, sharing free samples and exclusive Greggs x KFC bucket hats, creating massive buzz on social media and city streets alike.
Free Tastes Across Three UK Cities
The collaboration kicks off with a three-day roadshow, letting fans sample the sausage roll and gravy combo at select pop-up locations. The interactive event encourages photo ops and social sharing, enhancing both brands’ OOH marketing presence.
This tour taps into the British love for comfort food while creating an experiential campaign that blends street-level engagement and brand storytelling.
Uber Eats Delivery for Wider Access
Can’t attend the tour? No problem. Uber Eats will offer the combo on 15–16 August in London, Manchester, Newcastle, and Birmingham.
This approach extends the excitement beyond event cities, combining physical activations with a digital delivery strategy to reach fans where they are.
@greggsofficial Tired of having to decide whether you feel like Greggs or KFC? Well now you don't have to. Greggs Sausage Rolls and @kfc_uki Gravy - together at last 💙❤️
♬ Right Back Where We Started From - Minecrafter2011
Feeding the Nation’s Love for Comfort Food
With Brits consuming 1 million Greggs Sausage Rolls and 15,000 liters of KFC Gravy daily, this collab perfectly aligns with consumer cravings.
By highlighting familiar favorites in a fresh new way, Greggs and KFC are tapping into nostalgia and creating buzz that transcends traditional advertising.
Limited-Time Collab with Pop Culture Energy
This campaign reflects the ongoing trend of brand collaborations, following Greggs’ Primark drops and KFC’s exclusive merch releases.
As Phoebe Syms of KFC UK says, “At KFC, we bleed gravy.” Greggs’ Fiona Mills adds, “Fans will love what we’ve cooked up together.”
A Marketing Recipe for Success
By blending limited availability, experiential events, and digital delivery, this campaign showcases modern cross-brand strategy. It’s the perfect example of how OOH activations and digital integrations can boost engagement.
For more innovative campaigns and out-of-home advertising news, visit BM Outdoor.
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