Talk about making a splash! Decathlon just pulled off a head-turning anniversary campaign for its Easybreath snorkel mask.
JCDecaux Transforms Cityscapes in The Hague and Amsterdam
To celebrate a decade of innovation, JCDecaux Netherlands installed massive 3D replicas of the Easybreath snorkel mask at two of the country’s most bustling locations: Grote Marktstraat in The Hague and Amsterdam Central Station. These weren’t just static billboards — they were immersive displays designed to stop pedestrians in their tracks.
By combining cutting-edge 3D visuals with high-traffic locations, the campaign ensured that the Easybreath’s anniversary would be impossible to miss.
Decathlon Showcases a Summer Icon
Since its launch, the Easybreath has revolutionized underwater exploration, making it easier for people to breathe naturally while snorkeling. For its 10th birthday, Decathlon went beyond traditional marketing, opting for a high-impact OOH campaign that perfectly matches the product’s adventurous spirit.
The 3D billboards didn’t just advertise a mask — they told a story of freedom, innovation, and fun in the sun.
Creative Powerhouses Behind the Scenes
The visual magic was crafted by O2H Creative Solutions and OOH Masters. These agencies brought the snorkel mask to life with impeccable attention to detail, from the vivid colors to the realistic depth effect that made passersby want to reach out and touch it.
Their work is a testament to how collaboration between brands and creative agencies can produce something truly spectacular.
Outdoor Advertising Done Right
This campaign is a textbook example of how to celebrate a milestone in style. By merging product storytelling with cutting-edge billboard technology, Decathlon and JCDecaux proved that outdoor advertising remains one of the most powerful tools for engaging urban audiences.
It’s not just about selling a product — it’s about creating moments that people will remember and share.
Why 3D Billboards Stand Out
3D billboards, like those used in this campaign, take engagement to another level. They draw attention from a distance, spark curiosity, and invite interaction. For Decathlon, this meant reinforcing its image as a brand that values innovation and customer experience.
When done well, this type of OOH display doesn’t just advertise — it becomes part of the city’s cultural fabric.
Innovation in Public Spaces
Public spaces are prime canvases for bold ideas. With their Easybreath anniversary campaign, Decathlon, JCDecaux, O2H Creative Solutions, and OOH Masters demonstrated how brand milestones can be celebrated in a way that feels fresh, relevant, and visually arresting.
In the ever-evolving landscape of out-of-home advertising, campaigns like this set the standard for what’s possible.
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