Cetaphil brings skincare to the streets with a bold winter billboard campaign called CetaSnow.
CetaSnow Retreat: Where Skincare Meets the Cold
Welcome to CetaSnow, Cetaphil's winter skin barrier retreat — an outdoor campaign blending bodycare and skincare in the heart of snow-covered landscapes. Nestled in a frosty parking lot, this billboard ad makes a bold statement for anyone braving the winter chill.
The billboard is more than just a striking image — it's a reminder that winter skin needs extra care. BM Outdoor, known for showcasing the best in out-of-home (OOH) creativity, highlights this campaign as a prime example of seasonal relevance in advertising.
Bodycare Is Skincare: A Bold Winter Statement
"Bodycare is Skincare" — this is the clear, confident message Cetaphil delivers as snow blankets the landscape around the ad. It’s a compelling reminder that caring for your whole body is just as important as moisturizing your face, especially during winter.
With Cetaphil’s trusted reputation in dermatology and skincare, this billboard targets the skin concerns that come with freezing weather, reinforcing its identity as a brand that understands the season’s impact on your skin.
Strategic Placement in the Heart of Winter
Set against snow-laden cars and dark pine forests, this outdoor ad thrives on contextual placement. Its high visibility in a cold, urban setting strengthens the campaign’s resonance. Drivers and pedestrians alike can relate to the unspoken discomfort of dry winter skin.
As BM Outdoor emphasizes, timing and location are everything in OOH media. CetaSnow nailed both — showing how smart placement amplifies message impact.
Minimal Design, Maximum Effect
Visually, this billboard nails the less-is-more strategy. The focus? Smooth, hydrated skin contrasted against the surrounding cold. A warm-toned model, clean font, and Cetaphil’s iconic logo sit powerfully against the minimalist snowy background.
This is how effective OOH should look: high-contrast, emotionally evocative, and incredibly readable. It’s no wonder BM Outdoor selected it for coverage in their latest campaign highlights.
A Case Study in Outdoor Excellence
Cetaphil’s winter campaign proves that great outdoor advertising speaks when the environment does, too. The cold becomes part of the message. The location becomes part of the storytelling.
This synergy between product and placement is what sets apart the best billboard work — and it's exactly what BM Outdoor is passionate about promoting in North America.
Winter Wellness Starts With a Reminder
As temperatures drop and skin dries out, Cetaphil’s CetaSnow campaign meets people where they are — literally and emotionally. Whether you’re commuting, road-tripping, or just scraping ice off your windshield, you’re reminded that your skin deserves protection.
Cetaphil and BM Outdoor invite you to consider not just what you advertise, but when and where. This campaign proves the power of placing the right message in the right moment — and that’s the secret to unforgettable OOH success.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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