BuildHollywood and Uncle have launched “This Is a Love Protest”, a UK-wide street gallery that treats love as a radical act of resistance. Running through the end of January, the initiative transforms ordinary poster sites and billboards into public artworks centered on courage, solidarity, and kindness—with all proceeds supporting War Child.
When billboards become a platform for hope
Instead of selling products, the campaign uses OOH to create moments of pause. Each site becomes a reminder that love and art can still act as powerful counterforces in uncertain times.
21 artists, 11 cities, one shared message
Activated across 11 cities, the project brings together 21 leading artists—including Yinka Ilori, Robert Montgomery, Alisa Oleva, Morag Myerscough, Molly Hankinson, and Anthony Burrill. Their works span illustration, photography, textiles, typography, and mixed media—exploring love in all its forms.
From street art to direct support
Each poster includes a QR code that directs donations straight to War Child, supporting children affected by conflict with immediate aid, education, and specialist mental health services. With an estimated 520 million children impacted globally, the need is urgent—and visible.
OOH as cultural resistance
More than a gallery, “This Is a Love Protest” reframes public space as a site of collective action. By asserting love and unity as responses to division and fear, the campaign demonstrates how outdoor media can function as cultural infrastructure—not just advertising real estate.
A message that lives in the street
One contribution sums up the intent clearly: a red, old-school phone urging passersby to “get on the blower… tell someone you love them.” It’s a small gesture with a big idea—proof that, in public space, love can still speak loudly.
FAQs about this campaign
What is ‘This Is a Love Protest’?
A UK-wide street gallery by BuildHollywood and Uncle that transforms billboards into artworks celebrating love as resistance.
Who benefits from the campaign?
All proceeds raised via QR codes on posters support War Child and children affected by conflict.
How many artists and cities are involved?
The initiative features 21 artists across 11 UK cities.
Why use OOH for this message?
Public space allows art and activism to reach broad audiences, creating moments of pause, reflection, and togetherness.
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