Cheetos has unveiled its newest brand ambassador, and it’s not your typical celebrity.
Thing Brings Cheesy Mischief to Times Square
In its latest stunt, Thing is escaping from a giant LED Cheetos billboard in Times Square. Fans can spot the severed hand tampering with ads from Gatorade and Spotify, leaving behind trails of orange evidence.
Cheetos has long embraced playful marketing around its iconic orange residue. Last year’s “The Other Hand” campaign and Becky G’s fingertip sponsorship showcased the brand’s quirky side. With Thing now onboard, Cheetos is doubling down on memorable, fan-driven experiences that tie perfectly into Wednesday’s eerie aesthetic.
Flamin’ Hot Fiery Skulls Hit Shelves
To celebrate the collaboration, Cheetos Flamin’ Hot Fiery Skulls are hitting stores nationwide later this month. This limited-edition snack features Wednesday-inspired packaging, blending the brand’s iconic flavor with a spooky twist that will delight fans.
PepsiCo’s Tina Mahal notes that these annual fingertip sponsorships aim to stir up a little trouble—and with Thing as the ultimate partner in crime, Cheetos is winning over both snackers and streaming fans. Discover more creative campaigns at BM Outdoor.
Cheetos and Wednesday Create the Ultimate Collab
By linking with Netflix’s Wednesday Season 2, Cheetos cleverly taps into the show’s audience of self-proclaimed outcasts. The campaign turns city streets into an interactive playground, blurring the line between advertising and entertainment.
From orange handprints on Manhattan blocks to viral social media stunts, the partnership is a masterclass in integrated marketing that resonates with both Cheetos loyalists and streaming enthusiasts.
From Fingerprints to Fonts: Cheetos’ Legacy of Play
Cheetos has built an advertising legacy around its iconic orange dust. The brand previously launched fonts created entirely by non-dominant hands and even sponsored fingertips. This year, Thing takes the torch—albeit without arms—to carry on the tradition of playful, chaotic campaigns.
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Wednesday Season 2: Perfect Timing for Spooky Fun
With the return of Wednesday Season 2, this campaign arrives at the perfect moment. Fans are already buzzing about the show’s split-season release in August, and Cheetos’ interactive stunts add to the hype.
From LED billboards in Times Square to orange fingerprints on city streets, the integration of outdoor advertising with a beloved Netflix series ensures fans remain engaged both online and in real life.
Netflix, Cheetos, and the Art of City Takeovers
This campaign highlights how OOH advertising and streaming collaborations can captivate audiences in high-traffic urban spaces. With Times Square as its stage, Cheetos and Netflix are proving that when storytelling meets physical activation, the result is unforgettable.
Fans can catch Thing’s mischief across New York, on social media, and in every cheesy bite of Flamin’ Hot Fiery Skulls.
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