Discover how Pepsi Max used outdoor advertising to spotlight its new flavors and “zero sugar”.
A Bold Splash in the Heart of Westfield
Pepsi Max, a product of PepsiCo, continues redefining what sugar-free cola can be. With the tagline “Maximum taste, zero sugar,” the brand launched a powerful out-of-home (OOH) activation to promote its new flavor lineup in a high-traffic location: Westfield's Pump Station.
The campaign grabs attention by combining minimalist design with bold messaging. The activation reflects Pepsi Max’s core promise—great taste without the sugar—through sleek, striking visuals that spark curiosity and deliver instant brand recognition.
Zero Sugar, Full Flavor—Now in OOH
Pepsi Max’s latest slogan, “Don’t worry, there’s no sugar,” took center stage in this OOH campaign, attracting a wave of health-conscious urbanites. Whether on their commute or a shopping spree, passersby couldn’t miss the message.
This direct communication reinforces the brand’s confidence. Pepsi Max isn't trying to hide the lack of sugar—it’s making it a statement. The clean design and concise messaging align with modern consumer values: simplicity, transparency, and bold taste.
Strategic Location for Maximum Visibility
Located at Westfield’s Pump Station, one of the busiest retail hubs, the campaign strategically intersected with both heavy foot traffic and consumer intent. PepsiCo’s smart media placement ensured high impressions and engagement.
The premium placement mirrors Pepsi Max’s evolving identity—from an alternative cola to a mainstream lifestyle beverage. This campaign effectively turned heads and invited taste trials from a wide demographic.
Creative Execution that Speaks Loudly
From a creative standpoint, the campaign delivered impact with minimalist elements and strong typography, proving once again that less is more. The visuals echoed Pepsi Max’s sleek bottle design, further strengthening product recall.
The contrast of “maximum taste” with “zero sugar” became more than a claim—it became a visual experience, enticing curiosity and delight through emotional design triggers commonly used in BM Outdoor placements.
Elevating Urban Storytelling
At BM Outdoor, we believe great advertising lives beyond screens. This Pepsi Max campaign shows how OOH isn’t just an ad—it’s a public statement. By activating branded moments in high-traffic areas, we help brands like PepsiCo become part of the city’s rhythm.
As urban spaces become storytelling stages, brands must show up meaningfully—and Pepsi Max nailed it. From concept to execution, the campaign exemplifies OOH excellence in both form and function.
The Future of Flavorful OOH Campaigns
This campaign proves that health-conscious messaging doesn’t have to be boring. With OOH, brands like Pepsi Max can bring energy, flavor, and surprise into daily routines. The Westfield activation will likely be remembered not only for its visual impact but also for how it made people feel.
Expect more brands to take notes: when done right, out-of-home is where lifestyle meets loyalty. And that’s where BM Outdoor will be.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
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