@McDonalds has saddled up for the Calgary Stampede, turning heads with a bold billboard that channels true Western spirit.
A Billboard That Tips Its Hat to Tradition
With a striking visual resembling a fringed red Western jacket, McDonald's captures the cowboy culture in an unmistakably playful way. The campaign doesn’t just promote fries — it rides alongside Canada's most iconic event, the Calgary Stampede, affectionately known as “The Greatest Outdoor Show on Earth.”
McDonald’s Creative Consistency in OOH Marketing
This isn’t the first time McDonald’s has leveraged outdoor advertising to make a cultural statement. From minimalist McFries art to weather-reactive digital screens, their latest Stampede tribute reinforces the brand’s visual storytelling mastery. The design’s bold simplicity proves once again that OOH campaigns are alive and thriving — especially during high-traffic seasonal events.
The Role of Outdoor Advertising During Cultural Events
As noted by BM Outdoor, major events like the Calgary Stampede offer prime opportunities for billboard advertising to tap into regional pride and identity. McDonald’s campaign smartly harnesses that emotional connection with an eye-catching Western motif that blends seamlessly into the festive atmosphere.
Calgary Stampede: A Prime Canvas for Brand Visibility
Every July, the Calgary Stampede draws over a million attendees to Alberta’s largest city. It's a golden opportunity for brands to stand out — especially with outdoor formats like billboards, transit ads, and street furniture. McDonald’s, known for its bold and minimalist designs, didn’t miss the mark. By aligning with such a celebrated event, they’ve tapped into a shared cultural moment — exactly the kind of smart placement BM Outdoor recommends in our event-targeted advertising strategies.
Why Brands Choose Billboards During High-Traffic Events
Outdoor advertising thrives where people gather, and few events match the pedestrian and vehicular traffic of the Calgary Stampede. Strategically-placed billboards not only reach large audiences but also blend into the energy of the event. McDonald’s decision to feature a Western-themed billboard wasn’t just aesthetic — it was tactical.
As BM Outdoor emphasizes, location-based campaigns are among the most impactful forms of brand communication. The repetition of exposure during 10 days of festivities means high retention and massive reach — essential for brands looking to remain top of mind in busy consumer spaces.
BM Outdoor’s Take: McDonald’s Campaign Nails It
At BM Outdoor, we’ve seen hundreds of OOH campaigns, but McDonald’s Stampede ad stands out for its simplicity, cultural alignment, and timing. The execution is clean, the message subtle, and the placement flawless. It embodies what every advertiser should aim for: local relevance with global brand consistency.
We encourage marketers to take a page from this playbook. Whether you're planning a campaign in Toronto, Vancouver, or Calgary, explore how your brand can connect with the local vibe — just like this Western-inspired billboard did. Need help launching a campaign that’s equally eye-catching? Get in touch with BM Outdoor — your partner for creative and strategic out-of-home solutions across Canada.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
