Get ready for Orbyz – the magic has begun with the best in town.
A 3D Bottle Experience That Turned Heads
Just days before Tomorrowland 2025 kicks off, Antwerp Central Station was transformed into a vibrant, immersive preview of the festival. At the heart of the activation stood a giant 3D Absolut Vodka bottle, complete with glowing lighting effects, custom soundshower, and stunning artistic design showcasing the limited Orbyz edition.
Commuters and travelers were drawn in by the bottle’s sheer scale and interactive features. The OOH campaign successfully blurred the line between art and advertising, inviting people to pause, dance, and engage—right in the middle of their commute.
From Platforms to Portals: The Station Transformation
More than just a single installation, the campaign took over the station with branded balcony wraps, elevator skins, and decorative environmental elements that previewed what fans can expect at Tomorrowland. This multi-sensory takeover allowed Absolut to connect directly with festivalgoers—and potential consumers—in a surprising and memorable way.
At BM Outdoor, we track campaigns like this to highlight how modern outdoor advertising can turn high-footfall locations into immersive storytelling spaces.
Why OOH Campaigns Like This One Work
Out-of-home advertising isn’t just about visibility—it’s about experience. By turning the iconic Absolut bottle into a walkable, audible experience, the brand made a lasting impression on passersby and festival fans alike. The element of surprise, combined with strategic location placement, made the campaign highly shareable on social media.
This kind of sensory-led storytelling is key in modern advertising. It allows brands to create moments that matter—offline and online.
The Power of Brand Collaborations in Public Spaces
This campaign is also a great example of how cross-brand partnerships elevate both visibility and emotional impact. Absolut and Tomorrowland have shared values around creativity, inclusion, and celebration—and it shows. Their collaboration didn't just advertise a product; it invited people into a fantasy world.
At BM Outdoor, we believe the most powerful campaigns are those that use public space as a canvas for cultural storytelling. Explore more bold campaigns here.
What Brands Can Learn From This Activation
This installation shows what’s possible when a brand thinks beyond the billboard. Whether it’s the use of 3D fabrication, music, limited-edition packaging, or experiential setup, this campaign proves that emotion is the new impression.
To stand out in today’s saturated media landscape, brands need to connect—not just broadcast. And that's exactly what Absolut and Tomorrowland achieved.
A New Standard for Experiential Outdoor Advertising
As anticipation for Tomorrowland 2025 continues to build, this campaign has already succeeded in one thing: getting people talking. Limited-time activations like these spark curiosity, generate massive engagement, and reinforce a brand’s creative leadership in culture.
At BM Outdoor, we’ll continue to showcase these standout executions—because they represent the future of billboard and experiential OOH advertising.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
