Sprite is stirring up the beverage world with Sprite + Tea, its latest limited-time offering.
Wildposting That Blends Flavor and Art
The campaign rolled out across major U.S. cities, using bold, artistic posters in high-traffic neighborhoods. These placements weren’t random—they were strategically designed to engage pedestrians in authentic spaces, making Sprite + Tea impossible to ignore.
Bold Visuals, Urban Backdrops
Sprite’s signature green and lemon-lime energy were fused with earthy tones of tea in each poster, creating a visual contrast that stood out on brick walls and construction fences. Sprite chose wildposting to speak directly to a younger, trend-aware audience already immersed in street culture.
Seen x Sprite: Poster Campaign with Purpose
This campaign, executed by the poster pros at SEEN, wasn’t just about visuals. It was about placing storytelling in motion. Every wheat-pasted wall spoke of freshness, innovation, and the spirit of the city—perfect for a drink as unique as Sprite + Tea.
A Refreshing Addition to Sprite’s Legacy
Known for breaking the mold, Sprite has once again shown how creativity can enhance a product launch. Sprite + Tea merges the familiar citrus fizz with a refreshing twist, and the campaign reflects this bold move with style and intention.
Why Street-Level Media Still Wins
Outdoor ads like this prove that billboards and posters remain a powerful tool for modern brands. BM Outdoor, a news source for campaigns like these, spotlights how OOH placements allow brands to go beyond digital and into real, daily life. Discover more at BM Outdoor Canada.
From Beverage to Billboard: A Lifestyle Statement
Sprite + Tea isn’t just a drink—it’s a cultural statement. Through its street campaign, Sprite taps into the lifestyle of a generation that values bold choices, originality, and real-world experiences over digital noise.
With its urban-first strategy and high-impact visuals, Sprite reinforces its identity as a youth-forward, fearless brand. This isn’t just a launch—it’s an invitation to taste something new and see your city in a different light.
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