Apple TV's Severance mural in LA redefines outdoor art with striking visuals and star power
A Star at the Mural
Actor Adam Scott stopped by the Severance mural in Los Angeles, instantly adding star power to the installation. His presence highlighted how OOH campaigns connect talent and fans alike.
Moments like these extend the impact of advertising, turning murals into cultural landmarks that invite interaction and buzz both online and offline.
Designed by Daniel Avilés
The mural was designed by acclaimed artist Daniel Avilés, whose work brings cinematic storytelling to public walls. His artistic direction makes the Severance campaign stand out in LA’s competitive OOH scene.
Avilés merges fine art techniques with pop culture narratives, ensuring this mural resonates with fans of both street art and television drama.
Apple TV’s Bold OOH Strategy
Apple TV continues to use outdoor media to amplify its original content. From billboards to large-scale murals, the platform invests in making its shows impossible to ignore.
With Severance, Apple TV positions itself not just as a streaming service, but as a cultural curator blending art, design, and storytelling.
Colossal Media’s Execution
The mural was brought to life by Colossal Media, renowned for hand-painted outdoor advertising. Their craftsmanship adds an authentic touch rarely seen in digital-heavy campaigns.
By choosing Colossal Media, Apple TV leaned into authenticity, turning walls into canvases and reinforcing the show’s eerie and creative aesthetic.
Amplification by OMG
The project was supported by OMG, which ensured the mural reached the right audiences through strategic amplification and placement.
Such collaborations between media agencies and creative studios maximize impact, ensuring that OOH campaigns achieve both scale and storytelling depth.
Outdoor Advertising as Cultural Art
The Severance mural proves that outdoor advertising can transcend commercial intent to become part of urban culture. It blends fine art with mainstream entertainment.
At BM Outdoor BM Outdoor, we highlight how campaigns like this reshape perceptions of OOH—showing it’s not just advertising, it’s public art.
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