The harder the past year, the harder we celebrate its end. And judging by what 2025 put us through, the celebrations are bound to be deafening.
In Greece, municipalities are stocking up on fireworks to welcome the new year with a bang and send 2025 away for good. But some hope this year can be a little different.
Why fireworks can be dangerous for pets
The Greek Ministry of the Interior, together with the Special Secretariat for the Protection of Companion Animals, highlights a reality pet owners know too well: fireworks noise can trigger panic attacks in pets—leading to unpredictable behavior, injuries, escape attempts, and even death.
The solution already exists: low-noise fireworks
Low-noise fireworks exist, but adoption is still limited because many people don’t see the point of changing. The campaign challenges that assumption—asking people to look again and consider a New Year’s Eve where fireworks and pets can coexist.
Reframing celebration without removing tradition
The creative insight is simple: it’s not a celebration without fireworks. But it can still be a celebration without the noise.
A behavior-change message built for mass adoption
Instead of shaming celebration, the campaign proposes an easy switch—choose quieter fireworks. It preserves what people love (the spectacle) while reducing harm for those who suffer most (companion animals). That’s how public messaging moves from awareness to action.
FAQs about this campaign
What issue is the Greek campaign addressing?
The harmful effects of loud fireworks on pets, including panic attacks, unpredictable behavior, injuries, escape attempts, and even death.
Who is behind the campaign?
The Greek Ministry of the Interior, together with the Special Secretariat for the Protection of Companion Animals.
What solution does the campaign promote?
Low-noise fireworks, which reduce the sound impact while keeping the visual celebration.
What is the campaign’s core message?
Fireworks can remain part of New Year’s Eve, but the celebration doesn’t have to include harmful noise.
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