I Know What You Did Last Summer, out-of-home activation lured weekend moviegoers with a clever mix of suspense.
Hooked on Horror: A Killer OOH Experience
If you happened to stroll through central Oslo this week, you might’ve noticed something off—bloody hooks, ominous shadows, and a few terrified screams echoing from the cinema entrances. Skummel, known for blending horror culture with artistic flair, designed this innovative OOH spectacle that echoed the cult-classic film's most haunting moments. It wasn’t just advertising; it was an urban scare experience.
Cinema Weekend Just Got Darker
As the Norwegian premiere looms, SF Studios is betting big on immersive advertising. Their message is clear: skip the usual weekend and dive into something darker. With cinema-goers already sharing photos across social media, the campaign has organically fueled word-of-mouth promotion—proving once again the power of creative outdoor advertising.
Backed by OMD Norway’s Media Mastery
Behind the scenes, media agency OMD Norge provided strategic placement and timing. Their role in orchestrating the rollout across Oslo maximized visibility and engagement, solidifying this campaign as one of the season’s most buzz-worthy. OOH has rarely felt this alive—or this terrifying.
Social Media Reacts: From Screams to Shares
The campaign didn’t stay confined to the streets—Oslo’s social feeds exploded with posts, reels, and reactions. Fans tagged @sfstudios_norge and @skummel, turning the horror-themed installation into a viral moment. Proof that strategic OOH marketing can fuel digital buzz.
Blending Culture and Fear in Public Spaces
Skummel’s execution wasn’t just a scare—it was cultural commentary. By placing fear in familiar locations, the campaign blurred lines between art, cinema, and everyday life. It’s what makes out-of-home advertising unforgettable: relevance meets raw emotion.
Why This Campaign Sets a New OOH Standard
From concept to execution, this project checks every box: bold creative, immersive design, strategic placement, and massive engagement. It’s a case study in how innovative OOH can bring stories to life—and into the streets.
BM Outdoor Highlights the Impact of Visual Storytelling
At BM Outdoor, we spotlight campaigns that use the power of visual storytelling to make lasting impressions. Murals like this Fantastic Four tribute reflect a growing trend: brands are turning to larger-than-life visuals in real-world settings to stir emotion, build anticipation, and drive traffic — both foot and digital.
Whether it’s celebrating movie releases, launching new products, or amplifying social causes, OOH murals provide a multi-sensory experience that no digital ad can replicate. BM Outdoor covers and supports these efforts, showcasing how impactful creative spaces like this one at Carrera Café can truly be.
Want to explore more real-world examples of effective outdoor advertising? Dive into the latest features at BM Outdoor.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
