From subway posters to storefronts and even boats, BYOMA turned heads this June with their vibrant global OOH takeover.
Bright Storefronts in NYC Stop Pedestrians in Their Tracks
New York’s SoHo streets got a colorful BYOMA facelift with storefronts featuring bold messages like “Your Skin Barrier Needs You.” This static street-level domination put BYOMA at the heart of urban skincare conversations, reaching thousands of daily walkers. Explore similar outdoor opportunities via BM Outdoor.
The large window wraps provided a perfect canvas for vibrant photography and bold colors, creating Instagrammable moments that sparked organic engagement. These types of high-impact storefront takeovers are ideal for skincare and wellness brands looking to maximize city-center exposure.
BYOMA Floats in Miami—Literally and Excellence
What’s better than a boat ad? A skincare boat ad floating through Miami during Skin Barrier Awareness Month! This activation brought BYOMA's message to beachgoers and waterfront crowds, combining lifestyle and health with clever placement.
The Miami boat installation shows how non-traditional OOH formats can elevate brand recall and connect with summer audiences in a fun, relaxed environment. Floating billboards and branded boats are perfect for campaigns that want to break free from the sidewalk and hit the waves.
London Tube Ads Deliver a Skincare Statement Undergroundet Strip Matters
In London, BYOMA used tube posters and flyposting across popular Underground stations. These clean visuals grabbed commuters’ attention during their daily grind, reinforcing the importance of skin care and awareness.
The use of mass transit locations gave BYOMA repeated exposure throughout the day—whether someone was commuting to work or heading out for the night. The consistency across platforms ensures the brand message stays top of mind, especially in a fast-paced city like London.
The Skin Barrier Message Goes Global
This campaign isn’t just about product—it’s about awareness. With each placement, BYOMA reminds the world: "Your skin barrier needs you." Whether on a boat, in a store, or below ground, the message is loud and clear.
Global campaigns like this one demonstrate how storytelling, health education, and OOH media can intersect to spark action and discussion. BYOMA successfully used every location not just as an ad space, but as a storytelling platform—something more brands should aim for.
Health and Wellness Campaigns Worldwide
At BM Outdoor, we celebrate innovative campaigns that make a difference. BYOMA’s blend of education and creativity is exactly what today’s outdoor advertising landscape needs.
Whether you’re launching a wellness initiative or building a full-funnel campaign across multiple cities, BM Outdoor offers tailored solutions that fit your brand’s mission. Let’s work together to transform urban spaces into powerful wellness billboards.
From Awareness to Action
BYOMA’s campaign is a clear example of how out-of-home advertising can go beyond brand visibility—it fosters genuine engagement and encourages better self-care habits. With consistent messaging across diverse urban touchpoints, the campaign stayed fresh, relevant, and accessible.
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