Uber Eats has redefined lunchtime in the UK with a towering pop-up and gourmet sandwiches that celebrate everyday wins.
A Gourmet Twist on the Classic Meal Deal
Uber Eats just elevated the humble British lunch deal with a larger-than-life activation in the heart of London. The brand unveiled a 10-foot-tall delivery bag, doubling as a pop-up eatery called The Sandwich Studio, serving high-end versions of the UK’s favorite lunchtime staple.
As part of the “When You’ve Done Enough” campaign, this bold stunt is more than just spectacle. It celebrates everyday wins with gourmet offerings like the £3 Coronation Lobster Sandwich—a major upgrade from your average tuna mayo.
Michelin-Caliber Chefs Bring Culinary Artistry
Uber Eats partnered with Michelin-acclaimed chefs Jack Croft and Will Murray to design a menu as inventive as the stunt itself. The culinary duo crafted limited-edition items including “Rotisserie Chicken & Ssamjang” and the nostalgic “Cheese & Honion”—a clever remix of the traditional cheese and onion pairing.
This creative collaboration demonstrates how experiential campaigns can blend marketing with memorable, share-worthy moments. Uber Eats isn’t just selling food—it’s delivering a full sensory experience.
London, Manchester and Liverpool Join the Feast
The Sandwich Studio isn’t just a London exclusive. While it kicked off today at Potters Field, the campaign expands through Uber Eats deliveries in Manchester and Liverpool on July 17 and 18. Each city gets a taste of the action—both literally and culturally.
All proceeds from the initiative are donated to City Harvest, a food redistribution charity, adding a powerful social impact layer to the campaign. It’s advertising that feeds both appetite and community.
Celebrating the Small Wins With Big Flavor
“This campaign is about recognizing those little everyday wins,” says Will Hooker, head of marketing at Uber Eats UK. Whether it’s nailing a presentation or surviving a long meeting, Uber Eats believes these moments deserve gourmet recognition.
As Hooker puts it, “The Sandwich Studio brings that to life.” It’s a pop-up that delivers more than food—it offers a reward for simply getting through your day.
Sandwiches With Style, Served by PR Pros
The experiential stunt was developed with support from Hope & Glory PR and Realise, who helped bring the vision to life. The towering delivery bag pop-up is an Instagrammable beacon of bold brand storytelling.
By combining outdoor activations with premium design and emotional storytelling, Uber Eats created a moment that lives far beyond lunchtime. It’s advertising designed for feeds and feelings.
Why Outdoor Campaigns Like This Work
Campaigns like the Sandwich Studio show the power of creative out-of-home activations. From physical presence to social media buzz, outdoor advertising still makes a massive impact—especially when tied to experiences.
At BM Outdoor, we track the most innovative campaigns from around the globe. Whether it's digital billboards, pop-up activations, or DOOH campaigns, we showcase how top brands like Uber Eats captivate audiences beyond the screen. Check out more on BM Outdoor's homepage.
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