Schweppes lit up Oslo with a vibrant outdoor campaign that blended creativity, color, and refreshment.
A Campaign That’s Bubbling with Joy
This summer, Schweppes turned up the fizz in Norway with a vibrant out-of-home (OOH) campaign at Aker Brygge, one of Oslo’s most iconic waterfront districts. With the slogan “Ta deg tid til å nyte i sommer” (Take time to enjoy the summer), the brand invited Norwegians to sip and savor the sunshine.
Their earlier innovate activation was a true eye-catcher — from oversized cans to sunny yellow visuals and floral motifs. The campaign not only amplified Schweppes’ refreshing essence but also made every passerby crave a sparkling drink in the heat.
Strategic Placement at Aker Brygge
The Aker Brygge location was key. Known for its bustling summer crowd, tourists, and locals enjoying harbor views, this spot offered the perfect backdrop for Schweppes’ bubbly campaign. The installation seamlessly blended into the vibe of the area — bright, social, and refreshing.
By placing the campaign here, Dentsu Norway and JCP Nordic ensured maximum exposure and engagement, showing just how effective location-based advertising can be in amplifying brand presence.
Collaboration with Ringnes AS and JCP
The campaign was executed in collaboration with Ringnes AS, one of Norway’s leading beverage companies, and creative agency JCP. Their synergy brought the Schweppes brand to life in a playful yet premium format.
With every design element carefully crafted, this partnership emphasized not just visual aesthetics but emotional connection — a celebration of summer, bubbles, and shared moments.
OOH That Pops with Personality
This wasn’t your average billboard — it was OOH with personality. The creative execution featured bright yellow hues, oversized floral elements, and real-life props that made the Schweppes installation feel alive and immersive.
BM Outdoor, a hub for innovative OOH campaigns, celebrates such executions that go beyond the traditional. They serve as proof that outdoor advertising can be both visually striking and emotionally resonant when done right. Discover more creative OOH cases here.
Engagement Through Social Media and Hashtags
The campaign didn’t stop at the streets. Using hashtags like #ooh, #outofhome, #creativeads, and location tags such as #Oslo, Schweppes encouraged social engagement and user-generated content. Many users shared snaps of the installation while sipping their own cans of Schweppes in the sun.
This digital layer helped amplify the campaign’s reach and drove brand conversations across platforms like Instagram and TikTok — a smart blend of offline presence and online buzz.
What This Means for Future Summer Campaigns
OOH advertising is becoming more interactive, localized, and emotionally engaging — and Schweppes’ campaign is a perfect example of that trend. By combining strategic placement, visual delight, and summer storytelling, the brand turned a simple drink promotion into a memorable urban moment.
For brands looking to capture seasonal attention, Schweppes offers the perfect case study: bold visuals, collaborative strength, and a location-first mindset can drive both impressions and impact.
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